Teams at Absorb Software

Develops customer marketing campaigns for product launches and feature adoption, translating product messaging into emails, in-app communications, webinars, and newsletters. Manages the Innovation Council, customer advocacy programs, and reference generation, while tracking engagement, adoption, webinar attendance, and advocacy outcomes. Partners with Product Marketing, Lifecycle Marketing, Customer Success, Product Management, Marketing Operations, and creative teams to deliver coordinated customer programs.

Manage and grow an assigned SaaS customer portfolio through renewals, upsells, cross-sells, and retention strategies. Build trusted client relationships, identify expansion opportunities, prepare proposals and statements of work, manage the sales pipeline, and report on account performance. Collaborate with Customer Success, Support, Product, and leadership while maintaining strong product knowledge and guiding customers through subscription and renewal decisions.

Build and own a new AI-enabled B2B demand generation channel from the ground up. Responsibilities include defining audiences and signals, selecting tooling, creating outreach and offers, running experiments, partnering with AI and analytics teams on scoring and automation, measuring incremental pipeline, maintaining compliance and deliverability, and establishing sales handoff processes.