Teams at Absorb Software

Lead product marketing strategy, GTM execution, enablement, and design for an AI-driven LMS. Own positioning, launches, pricing, enablement across GTM teams, and scale AI tools and workflows to drive pipeline, revenue, and team performance.

Lead AI-first marketing strategy and execution: design, prototype, validate, and deploy production AI workflows. Own and evolve the marketing data stack, reporting, and analytics. Manage two analysts, transition consultant work in-house, and partner with marketing leadership to drive data-driven insights and upskill the organization.

Produce original, AI-enabled B2B content (blogs, thought leadership, research, video scripts), optimize webpages for SEO and conversion, measure search visibility and conversions, use AI for drafting then apply editorial judgment, conduct industry and audience research, collaborate with stakeholders, and work in data-driven sprints with ad-hoc content duties.