Teams at ABB

Develops reports, dashboards, and visualizations for Marketing and Sales; consolidates and analyzes data from multiple systems; supports data governance and quality; identifies trends and business insights; partners with cross-functional stakeholders; and improves reporting through automation, AI-enabled tools, Salesforce, and Pardot.

Lead product marketing for ABB’s Industrial Installation portfolio, including positioning, value propositions, go-to-market strategies, product launches, integrated campaigns, customer insights, sales enablement, and performance measurement. Partner with Product Management and Sales to influence cross-functional execution, drive market awareness and adoption, and connect marketing activities to business growth in a complex B2B environment.

Own channel strategy, market positioning, portfolio performance, and offer lifecycle management for ABB’s NEMA Motors division. Analyze market dynamics, customer needs, competition, and growth opportunities; develop business plans and channel initiatives; drive sales, profitability, product mix, and market share. Build relationships with channel partners and customers while coordinating cross-functional execution and ensuring compliance with company policies and regulations.