Leads product marketing strategy and execution, including positioning, messaging, customer and market insights, product launches, go-to-market programs, competitive strategy, sales enablement, and marketing content. Partners cross-functionally with Product, Sales, Customer Success, Demand Generation, Analytics, and Creative teams to drive customer adoption, pipeline, revenue, and market growth.

Build, manage, and optimize automated lifecycle marketing journeys across onboarding, activation, adoption, retention, renewal support, cross-sell, and expansion. Lead behavior-based segmentation, personalization, AI-enabled workflows, campaign testing, performance reporting, and predictive targeting. Partner with Product Marketing, Sales, Customer Success, Revenue Operations, Product, and Analytics to increase engagement, product adoption, retention, pipeline, bookings, and revenue.