Own product detail pages and launch content calendar for a named market on major marketplaces. Build, brief, and quality-check copy and imagery, audit live pages, track content quality and conversion, run competitor research, and ensure promotions meet lead times. Present work in program rituals and use data to prioritize fixes and improve future launches.

The Paid Social Specialist drives DTC revenue through media buying, campaign optimization, cross-functional collaboration, and performance analysis on social platforms.