Leads integrated, full-funnel Casino marketing strategy and execution across the Canadian market. Develops locally relevant campaigns, briefs, and go-to-market strategies tied to growth metrics; coordinates CRM, acquisition, paid media, social, PR, creative teams, and agencies; activates cultural and tentpole moments; and uses performance data to optimize results. Requires strong knowledge of Canadian consumers, cross-functional collaboration, storytelling, and experience in regulated gaming or similar industries.