Leads integrated, full-funnel Casino marketing strategy and execution across the Canadian market. Develops locally relevant campaigns, briefs, and go-to-market strategies tied to growth metrics; coordinates CRM, acquisition, paid media, social, PR, creative teams, and agencies; activates cultural and tentpole moments; and uses performance data to optimize results. Requires strong knowledge of Canadian consumers, cross-functional collaboration, storytelling, and experience in regulated gaming or similar industries.

Own daily sportsbook merchandising across customer-facing surfaces, ensuring promotions, content, events, and product updates launch accurately and on schedule. Identify opportunities using event calendars, customer behavior, performance data, promotional priorities, and competitor insights. Coordinate launches with cross-functional teams, monitor live experiences, escalate issues, and recommend optimizations. The role requires sports knowledge, strong organization, data-driven judgment, and availability during major events, evenings, and weekends.