[Wattpad] IP Marketing Manager

Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here. 

The IP Marketing Team’s goal is to create unrivaled demand for stories from our top creators by harnessing the power of the Wattpad community and data to build, nurture and grow audiences and fandoms. We then engage and mobilize these audiences to support our creators as a top-tier story’s lifecycle evolves from a Wattpad story into a published book, film, TV series, or other exciting IP formats. 

Wattpad is seeking a strategic, analytical, and hands-on IP Marketing Manager. Reporting to the Senior IP Marketing Manager and working collaboratively across the company, you will be responsible for launching and supporting priority stories throughout their entire lifecycle. You will develop innovative strategies and methodologies to grow IP at scale and create the next Big Hits.

The ideal candidate is a strategic marketer who seamlessly blends data-driven analysis with creative thinking. With a proven track record of maximizing impact across the entire user funnel—awareness, engagement, monetization, and retention—you have a deep understanding of content lifecycle marketing. You excel at developing tailored and creative campaigns that effectively connect the right content with the right audiences, fostering engagement and driving sustainable growth.

What you’ll be doing:

• Lifecycle Marketing: Manage the end-to-end lifecycle of priority stories, overseeing and supporting their growth through various stages—from launch to maturity—to maintain a healthy reader pipeline. Continuously evaluate marketing support and channel effectiveness, applying insights and best practices to maximize impact.
• Growth Initiatives: Identify and champion innovative strategies to enhance awareness, attract trialists, and deepen engagement with priority stories. Analyze market trends, audience behaviors, and performance metrics to uncover new opportunities. Collaborate with cross-functional teams to design and implement initiatives that resonate with readers and foster community, driving sustained growth for priority stories and creators.
• Campaign Management: Oversee the strategic planning, execution, and analysis of campaigns across multiple channels, ensuring seamless alignment with overall content and marketing strategies. Continuously monitor performance metrics, gather actionable insights, and implement data-driven optimizations to achieve business goals.
• Stakeholder Management: Facilitate alignment among key stakeholders across Content, Business, and Marketing by keeping them informed of strategic developments, providing regular updates, and advocating for initiatives related to the Wattpad Originals catalog while effectively collaborating to achieve shared goals. 

What we're looking for:

• A highly engaged Wattpadder! Passion for the platform, Wattpad stories, and their creators is a must.
• Bachelor’s in Marketing, Business, Communications, or a related field, with 3+ years of professional experience (excluding internships).
• A blend of data-driven insights and creative thinking, excelling in analyzing business metrics and crafting innovative campaigns.
• Experience in lifecycle marketing and/or the entertainment industry is preferred, along with a passion for storytelling and understanding audience engagement with different content and genres.
• Proficient in data analytics and visualization tools to assess key metrics and drive informed decision-making—translating data into actionable insights.
• Ability to juggle multiple priorities and keep projects on track while exploring new ideas and testing innovative strategies for growth.
• Strong verbal and written communication skills for effective collaboration with cross-functional teams.

What we offer:

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Health benefits, including vision and dental!
• RRSP Contributions (Canada), 401K Contributions (USA)
• Generous vacation and Parental Leave Top-up
• Corporate discount for gym memberships for you and your family
• Winter break shutdown and a whole lot more!

Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.

About Wattpad

Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.

What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.

What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.

How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.

Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.

If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices - 1 located in Downtown Toronto and the other in Halifax.

Culture and Diversity

Wattpad is an equal opportunity employer. We do not discriminate. Period. 

Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.

If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.

Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.