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The VP of Strategy will lead strategic efforts, foster client relationships, and work with teams to develop impactful marketing campaigns. Responsibilities include developing strategies, collaborating with creative teams, guiding cross-functional teamwork, and monitoring campaign performance for success.
We’re seeking a VP, Strategy with a strong advertising background who can combine top-notch strategic thinking with a collaborative spirit—no big egos here!
In this role, you’ll lead our strategic efforts and work closely with creative teams to craft impactful campaigns. You'll have the exciting opportunity to work for powerhouse brands and build lasting client relationships alongside top Canadian and global talent, helping to shape the future of the industry!
We are Edelman, a communications firm that breaks industry stereotypes! If you're tired of working in advertising and want more interesting problems to solve —come join us!
Key Responsibilities:
- Lead the Strategy: Develop smart comms and brand strategies that tackle the real issues behind business challenges and use communication to deliver results that truly matter.
- Support Creative Teams: Collaborate with creative teams to shape and guide standout ideas that make an impact. Ensure that all ideas and plans stay focused.
- Guide Cross-functional Teams: Collaborate with different specialties—creative, account, production, PR, strategy, and analytics—to turn data and insights into strategies that drive success
- Drive Results: Monitor campaign performance and make necessary adjustments to ensure they build brand value and consistently deliver strong results.
Qualifications:
- 12+ years of experience in a strategy role at an advertising agency and/or PR firm.
- Experience leading teams across different specialties and building strong client relationships.
- Diverse portfolio and proven experience leading campaigns that make an impact on culture and business outcomes.
- Exceptional understanding of branding and consumer motivations.
- Educational background in a relevant field (psychology, cultural anthropology, or sociology preferred).
- Experience with DE&I and multicultural initiatives is a bonus.
Ideal Traits:
- Humble Leader: You lead with empathy and respect, and always put people first.
- Problem Solver: You love trying new ideas and tackling challenges, and you don’t give up even when things get tough.
- Team Player: You are a self-starter but thrive when working with others, bringing people together to do great work.
- Organizer: You can handle multiple tasks, projects and teams to keep everything moving smoothly.
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