Manage a portfolio of high-value VIP players, delivering personalized service, growing revenue and deposits, acquiring and reactivating customers, and selling across casino and sports betting products. Develop VIP campaigns with cross-functional teams, create exclusive experiences, monitor responsible gaming risks, exceed performance targets, and provide market and product insights. The role requires schedule flexibility for evenings, weekends, events, and approximately 25% travel.
Responsibilities:
- Own a portfolio of high-value VIPs. Deliver white-glove service and build personal, 1:1 relationships that drive loyalty and incremental play.
- Grow share of wallet across verticals. Sell across casino, sports betting and beyond, and onboard new VIPs to the program.
- Bring in new VIPs. Spot high-value players and bring them to Bally's from the competition.
- Win back players who go quiet. Spot when a VIP's activity drops, reach out quickly, and bring them back with the right offer at the right time.
- Create unforgettable moments. Digital exclusives, suite nights and money-can't-buy experiences that turn players into superfans.
- Beat your targets. Grow your portfolio's revenue, deposits and active players by working smarter and harder than the competition.
- Partner across the business. Work with Marketing, Product, CRM and Operations to deliver VIP campaigns that feel personal and bold, and to fix anything that gets in the way of a great player experience.
- Put player well-being first. Recognize signs of risky play and work closely with Responsible Gaming to protect players and stay compliant.
- Help shape the program. Share what you're hearing on market trends, competitor offers, product ideas and tools that would make the team better.
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Salary Range : $70,000 to $90,000 CAD
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Qualifications Experience Preferred 3-5 years of experience in VIP hosting, outbound sales, relationship management or marketing Casino, sports, hospitality and/or entertainment industry experience preferred Track record as a top performer who consistently exceeds targets Competitive sales mindset with a hunter's drive and a closer's instinct Entrepreneurial and self-motivated, never satisfied with second place Cool under pressure and comfortable owning targets Flexible schedule to be there when your players are playing, including evenings, weekends and events Willingness to travel regularly for VIP events and activations (~25%)Bally's Interactive Toronto, Ontario, CAN Office
Toronto, ON, Canada
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