Lead the agency's organic search strategy integrating SEO and Generative Engine Optimization for healthcare clients. Build teams, design workflows, and ensure content meets compliance and regulatory standards. Monitor trends and act as a thought leader in the SEO and generative space.
Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!
Key Responsibilities
- Define and lead the agency’s organic search strategy across pharmaceutical/healthcare clients, combining traditional SEO with Generative Engine Optimization (GEO) to drive visibility and conversions.
- Build and lead a cross-functional team of SEO analysts, technical SEO engineers, content strategists, data scientists, GEO specialists, and partner/vendor resources.
- Design frameworks and workflows that optimise web properties, content assets, knowledge-bases and other brand media for generative engines (i.e., AI-powered answer surfaces, conversational discovery platforms, zero-click environments).
- Partner with medical, regulatory/compliance, content and creative teams to ensure content is structured for discoverability (entities, schema markup, knowledge graphs, AI-citations), meets E-E-A-T standards (expertise, experience, authoritativeness, trustworthiness) and aligns with regulated pharma/health-communications protocols.
- Create measurement-and-reporting frameworks beyond traditional SEO metrics (rankings, traffic) to include: branded query share, generative-engine citation visibility, zero-click risk, conversational/query surfaces, conversion or engagement outcomes tied to GEO surfaces.
- Closely monitor and interpret search/AI trends (search engine algorithm changes, LLM behaviour, generative-engine sourcing, structured data/semantic web developments, voice/multimodal search) and translate into agency capability, tool-stack and client strategy.
- Collaborate with paid media, earned media/PR, analytics and data science to ensure organic + generative surfaces are integrated into overall media plans and client media ecosystems.
- Manage budget, vendor/tool selection (SEO technology stack, AI-search visibility tools, schema/knowledge-graph tools), P&L for the organic/GEO function.
- Act as thought-leader within the agency and externally: speak to clients and prospects on the changing search/AI landscape, lead training for internal teams, shape strategic positioning of the agency in the organic+GEO space.
- Ensure compliance with global/regional pharma/healthcare regulatory frameworks and privacy/data-governance regimes (FDA, GDPR, etc.) in all organic/GEO initiatives.
Required Qualifications
- 10+ years of digital marketing experience, with minimum 5+ years leading organic search/SEO in an agency or in-house setting (agency experience strongly preferred).
- Proven track record of building and scaling search/organic programs in complex, regulated environments (healthcare/pharma preferred).
- Deep expertise in SEO fundamentals: technical SEO, on-page & off-page, site architecture, mobile/UX, performance, international SEO.
- Demonstrated curiosity and hands-on experience with emerging generative search/GEO: e.g., optimizing content for AI-driven discovery, structured data/knowledge-graph work, entity/semantic optimisation, conversational query formats.
- Ability to develop content-architecture and workflows that make content “answer-engine friendly” (clear structure, entity signalling, Q&A formats, high-authority references).
- Data-driven mindset: ability to define KPIs, dashboards, analyse datasets, integrate AI/GEO visibility tools, track ROI for SEO/GEO.
- Excellent collaboration and client-facing skills: ability to work across media, creative, analytics, content and regulatory teams; ability to present strategic recommendations at senior-client level.
- Thought-leadership orientation: able to articulate the changing search/AI landscape and position the agency accordingly.
Preferred Qualifications
- Prior experience working with pharmaceutical, biotech, healthcare or life-sciences clients.
- Global/international SEO/GEO program experience.
- Familiarity with AI-content/generation tooling (and awareness of how this interacts with search/GEO visibility).
- Experience selecting/managing SEO/GEO technology stack (AI-visibility tools, schema/knowledge-graph tools, semantic-data platforms).
- P&L or P&L-adjacent experience managing budgets, vendor partnerships, and operationalising high-growth functions.
#LI-TH1 #LI-Hybrid
Top Skills
AI
Generative Engine Optimization
Seo
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