Vice President, Marketing

About Dialogue

Dialogue is the #1 virtual care provider in Canada. By developing our Integrated Health Platform🅫, we provide exceptional online health and wellness programs (primary care, mental health, iCBT, EAP, and wellness) to organizations that want to improve the wellness of their employees and families.

When it comes to our work, we set the bar high. Together, we’re transforming health and helping millions improve their well-being. We’re firm believers that great people don’t settle on:

• Impact
• Community
• Growth
• Excellence

Feel like you can make a difference? Good news, we saved you a seat! 

Come as you are. As a proud equal-opportunity employer, Dialogue is dedicated to creating a diverse and inclusive workplace for everyone. Qualified applicants will be considered regardless of citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status. Applicants who require specialized accommodation are encouraged to contact [email protected].

Your role as Vice President, Marketing
You will lead Dialogue’s marketing strategy and execution to drive growth and market leadership. You’ll oversee all marketing functions, with a focus on strengthening product marketing to clearly define and communicate Dialogue’s differentiators, and supporting go-to-market success across all programs and services.

What you'll be doing

• Lead the Product Marketing, Demand Generation, Brand, and Content teams to deliver on growth objectives
• Build and execute marketing strategies that position Dialogue as a market leader
• Develop clear product positioning and messaging that differentiate Dialogue from competitors and resonate with key audiences
• Partner with Product, Sales, Partnerships and Customer Success to align go-to-market plans, product launches, and campaign priorities
• Establish marketing performance metrics, ensuring resources are focused on impact and ROI

We'd love to hear from you if you have

• 10+ years of B2B marketing experience, including strong experience in product marketing and go-to-market leadership
• 3+ years experience leading and developing a high-performing marketing team or serving as a senior marketing leader in a fast-growing organization
• Proven success driving growth and positioning for SaaS or health tech products
• Strong analytical and communication skills with the ability to turn market insights into action
• A hands-on leadership style and ability to operate effectively in a fast-paced, growth-oriented environment
• Experience in healthcare, insurance, or employee benefits sectors (optional)
  

At Dialogue, your well-being is our priority

Taking care of others also means taking care of our team! Depending on your role and employment status, you could have access to the following benefits:

• Access to the Dialogue app and virtual mental health support for you and your family
• Fully funded insurance, a health spending account, dental coverage, and fitness reimbursement
• 4 weeks vacation, 9 wellness days, and 1 volunteer day
• Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles
• Work abroad up to 4 weeks/year
• Incentive plans, referral bonuses & RRSP matching
• Learning via Coursera, external training budget & mentorship
• Optional parental leave top-up