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Who We Are:
At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level; whether it’s cash, check, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 26,000 schools across North America trust KEV to manage over $4 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It’s how we help schools stay compliant, reduce risk, and focus on what matters most, student success.
Backed by Five Arrows, the PE arm of Rothschild & Co., KEV is investing more than ever to support K–12 in a world of tighter budgets, rising scrutiny, and fast-changing tech. We’re headquartered in Toronto, with offices across North America.
If you’re excited by the idea of building tech that protects schools, empowers finance teams, and improves education through better systems, KEV is the place for you.
Why Join KEV?
- Work in an industry that benefits children, parents and schools
- Do meaningful and purpose-driven work, and make a real impact
- Join a quickly growing organization with real opportunity for learning and growth
- Passionate and accessible leadership team that cares about people, personally and professionally
- Hybrid work environment (3 days a week in either our North York or Cambridge office)
Job Description:
We are expanding rapidly, targeting 20+ new states and provinces in 2025. As we enter new markets and deepen customer relationships, we are seeking a progressive, results-driven Senior Vice President of Marketing to create a modern marketing machine that leverages AI, drives scalable growth and establishes KEV as the undisputed thought leader in K-12 Finance. We are looking for the SVP of Marketing Leader to drive demand generation, sales enablement, and expansion marketing for KEV, focusing on new logo acquisition, brand awareness, and revenue growth. This includes leading the development and execution of top- and middle-funnel strategies, driving effective content and campaigns, and leveraging cutting-edge technology to convert leads into opportunities.
The Senior Vice President of Marketing will transform how we convert leads and drive revenue growth. This strategic leader will elevate sales performance by enhancing product positioning, optimizing sales collateral, and tightly partnering with Account Management to expand existing accounts. They will architect a future-ready marketing organization—streamlining operations, unlocking team potential, and evolving our brand presence. Using AI-driven insights and digital marketing technologies, they will build scalable lead-gen engines that convert prospects into pipeline. We are seeking a visionary, collaborative leader with a proven track record in scaling high-impact B2B SaaS marketing teams, tracking campaign ROI, and aligning cross-functional execution with bold business goals.
Responsibilities:
Demand Generation for New Logo Acquisition
- Develop and execute robust Top and Middle of Funnel strategies to drive brand awareness in new markets and convert MQLs into SQLs
- Create engaging, value-driven online content to build affinity for KEV’s brand in untapped regions
- Amplify reach through customer advocacy - harness client referrals and use cases to amplify our presence, build awareness and credibility
- Partner with the BDR team to design impactful drip outreach campaigns that nurture leads into opportunities
- Leverage digital marketing tools (SEO, social media, paid media) to enhance lead generation efforts
Sales Enablement and Product Marketing
- Overhaul product marketing materials to better articulate KEV’s value proposition and accelerate conversion at every stage of the buyer journey
- Develop competitive kill sheets, sandbox demo setups, and impactful video assets for sales enablement
- Lead RFP responses with a cohesive, high-impact approach, ensuring market leadership is reflected
- Shorten deal cycles and boost win rates by equipping and empowering sales teams with training and enhanced marketing collateral
Expansion Marketing for Existing Accounts
- Partner with Account Management to architect cross-sell and upsell campaigns that unlock new revenue and expand account value
- Elevate user conference impact by driving attendance and satisfaction with superior content and event marketing
- Drive client education with webinars, high-value thought leadership, and premium digital content
- Power product launches to maximize adoption and revenue from new features and functions
- Collaborate on campaigns to grow payments volume and transactional revenue
Team, Brand, Process, and Tools
- Assess the marketing organization structure, roles & responsibilities within the first 120 days to support your team’s growth and move to become a modern marketing group.
- Cultivate a high-performing, results-drive culture to drive excellence and innovation
- Refresh KEV’s brand with compelling design and storytelling to resonate across key markets
- Architect a scalable, digital-first lead generation engine powered by data and automation,, reducing reliance on trade shows and accelerating pipeline growth
- Embrace GenAI, automation, and offshore labour for greater efficiency and scalability
- Define success through performance metrics, implementing robust KPI frameworks and real-time analytics to optimize marketing impact and ROI
- Collaborate cross-functionally with Sales, Product, and Account Management to align on Go-To-Market (GTM) strategies
- Own and manage the marketing budget, allocating resources effectively to meet business objectives
Requirements and Skills:
- 10+ years in B2B SaaS marketing, with 5+ years in a senior leadership role
- A creative mindset that has either directly or through your team researched, tested and introduced new AI-based capabilities to enhance team productivity and drive improved results.
- Proven expertise in demand generation, product marketing, and account-based marketing.
- Successful track record of building and scaling high-performance marketing organizations in fast-paced, tech-drive environments
- Strong analytical mindset with a focus on metrics-driven decision-making
- Exceptional ability to develop content and campaigns that drive measurable revenue impact.
- Hands-on experience with modern marketing tech, including automation platforms, AI and advanced analytics tools
- Excellent communication and team leadership skills
- Deep understanding of SaaS sales motions, enterprise selling processes, and K-12 or similar public sector markets is a plus
- Visionary leader with a track record of innovation and creative problem-solving.
- Collaborative and cross-functional, with a passion for building customer-centric strategies
Why You’ll Love Working at KEV
- Make a real difference every day – At KEV, your work supports children, parents, and schools across North America. We don’t just build software, we create solutions that simplify lives and strengthen communities. Our mission is rooted in impact, and every team member plays a vital role in shaping the future of K-12 education.
- The KEV Way – At KEV, you’ll never feel stuck in the status quo. You’ll be part of a team that’s constantly questioning, improving, and innovating—always with one guiding focus: How does this help our schools and the students they serve? It’s a culture that challenges you to do your best work while reminding you why it matters.
- Grow with us – We’re scaling fast, and so are our people. At KEV, you’ll have real opportunities to learn, develop, and shape your career. Whether advancing in your role or exploring a new path, you’ll be supported every step of the way.
- Work alongside excellence – You’ll be part of a team with integrity who treat their colleagues with respect. who are accomplished but humble, collaborative but accountable. It’s a place where you can do your best work while feeling supported and inspired by the people around you.
- Celebrate Community and Culture – At KEV, we connect, recognize, and celebrate our people. Join Club KEV for team-building fun, hear directly from customers in our Voice of Customer Series, stay aligned with Monthly Townhalls, and be inspired by the KEVite Awards, where top contributors are recognized by their peers.
What We Offer
- Competitive compensation – We believe in rewarding great work with fair, competitive pay.
- Meaningful benefits– Because your well-being matters, both at work and at home.
- Professional development – We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
- Hybrid model – 3 days in the office to collaborate and connect, with flexibility the rest of the week.
- Flexible PTO – Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
- Office perks – Enjoy a fully stocked snack bar and occasional catered lunches—because we know that great conversations (and ideas) often start around good food.
Visit our website for more information and details about working at KEV.
