The Vice President of Customer Acquisition leads customer acquisition strategies, oversees media buying and performance marketing, and collaborates across departments to drive growth. The role requires a deep understanding of marketing channels and analytics to optimize customer acquisition and funnel performance.
Sundays for Dogs is a direct-to-consumer brand transforming the pet food industry with human-grade, air-dried recipes dogs (and their parents) love. We move quickly yet thoughtfully, seek truth, and obsess over making it great. Our team is growing quickly, and we’re looking for dog lovers who want to be part of our mission.
Under the leadership of our Chief Growth & Marketing Officer, we are seeking a Vice President of Growth Marketing to serve as a key strategic partner and the operational driver of our growth and performance marketing engine. This leader will build and scale our customer acquisition discipline, guiding both our internal team and external agency partners to deliver best-in-class performance across channels.
The Vice President will be responsible for developing and executing a comprehensive growth strategy that efficiently accelerates customer acquisition and revenue while improving the full funnel of the customer journey—including awareness, consideration, purchase intent, trial, and conversion. They will bring deep expertise in paid media, SEO, influencer and affiliate marketing, promotions, CRO, experimentation, and full-funnel measurement, using data to drive decisions and continuously optimize performance.
As a senior leader in a fast-moving, high-accountability environment, the ideal candidate combines analytical rigor with exceptional communication and collaboration skills, a strong bias for structured testing and learning, and a proven track record of unlocking incremental growth. They will thrive in collaboration, excel at simplifying complexity, and know how to translate insights into bold, effective media and channel strategies.
This is a remote-first role.
Your day-to-day:
- Lead the development and execution of customer acquisition strategies that align with the company’s growth objectives and unit economics.
- Manage a rigorous investment process that effectively measures attribution and is designed around incrementality.
- Oversee all media buying and planning activities, optimizing campaigns across all channels including social, search, TV, direct mail, podcasting, etc…
- Manage website performance, ensuring a seamless user experience that maximizes conversion rates and engages customers effectively through custom landing pages and other experiences.
- Utilize A/B testing, conversion rate optimization (CRO), search engine optimization (SEO), answer engine optimization (AEO), and content marketing techniques to continually enhance customer acquisition efforts.
- Leverage data and insights for decision-making, manage reporting workflows, and lead read-outs designed to educate teams on what’s working and what’s not
- Collaborate cross-functionally finance, operations, creative, brand, customer service, and retention to align acquisition strategies with business goals.
- Develop strategic promotional strategies that protect the brand while delivering incremental sales.
- Stay abreast of emerging trends and technologies in martech, especially artificial intelligence, to help drive efficiencies, innovation and performance.
We'd love to hear from you if you have:
- Minimum of 10 years of experience in performance marketing, with a strong background in media buying and planning.
- Proven expertise in digital (social, search, display, OLV) and CTV advertising, with familiarity in linear television a plus.
- Strong analytical skills and a data-driven mindset, with proficiency in analytics tools and multi-touch attribution; experience with marketing mix modeling is a plus
- In-depth knowledge of D2C and subscription business models
- Experience with A/B testing, conversion rate optimization (CRO), and SEO.
- Curiosity and interest in leveraging artificial intelligence within the marketing function.
- Highly technical with the ability to implement and manage advanced marketing technologies and analytics platforms.
- Exceptional communication and leadership skills, with the ability to inspire and lead a team toward achieving aggressive growth targets.
- Experience is running agency searches/ RFP processes, and vendor contract negotiations
Why Join Us?
- Unlimited PTO – we trust you to take the time you need.
- Equity program – a chance to own part of the company!
- 401k plan with employer match – invest in your future.
- Annual work-from-home stipend – set up your workspace for success.
- Competitive Medical, Dental, Vision plans – company covers 80%.
- Sundays subscription for your pup! – because we care about your furry friends.
- Parental leave & PAWrental leave – support for growing families, both human and pet.
- Discounted pet insurance – keep your pets happy and healthy.
Top Skills
A/B Testing
Affiliate Marketing
Cro
Digital Advertising
Influencer Marketing
Marketing Mix Modeling
Paid Media
Seo
Sundays Toronto, Ontario, CAN Office
113 Ossington Ave, , Toronto, Ontario , Canada, M6J 2Z4
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