Vaccines Marketing Director
At GSK, we’re relentless in our pursuit of bold, innovative solutions to stay ahead of disease—because our patients deserve nothing less. The Canada Vaccines team is looking for a dynamic and strategic Director of Marketing to lead one of our most impactful portfolios.
In this high-profile leadership role, you will drive the brand strategy and execution for vaccines in Canada, leading a talented marketing team and cross-functional stakeholders to maximize business growth and public health impact. Reporting directly to the VP, Business Unit Head, Canada, you will play a critical role in increasing shingles immunization rates and contributing significantly to GSK Canada’s success.
If you are a proven marketing leader with a track record of driving commercial performance and inspiring teams, this is your opportunity to shape the future of vaccines in Canada.
Key Responsibilities:
- Develop and implement country brand strategies and tactics, including brand and operational plans, performance monitoring, and corrective actions.
- Develop and implement Brand Life Cycle Management, including strategic planning and forecasts.
- Liaise with multiple stakeholders, including Regulatory, Pharmacies, Medical, Government Affairs, Market Access, regional, and Global teams to drive understanding and execution of plans.
- Identify innovative brand opportunities that align with customer journeys.
Why You?
#Preferred Qualifications:
- Master’s degree or MBA with 8+ years of marketing or other relevant commercial experience.
- Strong brand management experience, demonstrating scientific, marketing, and competitive knowledge across various therapeutic areas, including vaccines (vaccines experience strongly preferred).
- Strong Public Market experience & Sales Acumen
- Strategy development expertise, particularly in complex and novel environments.
- Ability to financially track tactical performance and make data-driven decisions.
- Demonstrated people leadership experience.
- Experience in effectively collaborating and influencing colleagues within a global commercial organization.
- Generates multiple innovative ideas, solutions, and strategic options to deliver long-term benefits to customers and GSK.
- Strong understanding of channels, pricing, and market access strategies.
- Conducts market and brand opportunity analysis to develop actionable brand insights.
#LI-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
GSK is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals to apply to our career opportunities. GSK is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact us at canada-recruitment@gsk.com. Please do not send resumes to this e-mail and instead apply through the online application process of this posting.
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