Job Description:
USAC Search Specialist SEO/SEM- TEBG
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
As a USAC Search Specialist SEO/SEM you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
Planning, executing, and optimizing SEO and paid search campaigns in the area. Collaborating with local vendors and managing tools as required to execute effectively. Additionally, you will educate stakeholders on best practices, deliver detailed campaign reporting, and collaborate with local and global teams to ensure alignment with TEBG global governance.
You will be accountable for Area:
- • Subject matter expert and key contact for search initiatives.
- • Planning, execution, and optimization of area search campaigns.
- • KPI setup and project management for campaign performance.
- • Reporting, analytics, and performance insights for search activities.
Shared Accountabilities
- •Paid media agency/vendor management with Global Search.
- •Setting correct KPIs and adjusting the tactics to hit the results.
- •Together with the PO owner, ensure payments are managed on time.
- •Contribute to the global TEBG search strategy and global reporting and analytics framework.
Your Skills and Expertise
To set you up for success in this role as USAC Search Specialist SEO/SEM; from day one, 3M requires (at a minimum) the following qualifications:
- Bachelor’s degree or higher in Marketing, Digital Marketing, Advertising, Communications, Information Systems, Data Analytics, Computer Science (completed and verified prior to start)
- Three (3) years of hands-on search marketing experience, including planning, executing, optimizing, and reporting on SEO and Paid Search (SEM) campaigns, in a private, public, government, or military environment.
Additional qualifications that could help you succeed even further in this role include:
- Ability to manage KPIs, project timelines, and campaign execution to ensure performance targets are met.
- Experience working with paid media agencies or vendors in coordination with Global Search standards.
- Proven capability to adjust tactics based on performance insights, including conversion‑focused optimization strategies.
- Strong search marketing expertise with hands-on experience planning, executing, and optimizing SEO and Paid Search (SEM) campaigns.
- Proven ability to collaborate with vendors and manage platforms, tools, and workflows for effective campaign execution.
- Skilled in educating stakeholders on search best practices and translating performance data into actionable insights.
- Experience delivering detailed campaign reporting, including KPI setting, tracking, and analytics, ensuring alignment with TEBG global governance and global teams.
- Recognized as a search subject matter expert, serving as the primary contact for search strategy, planning, and optimization.
Work location:
- Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN or London, Ontario - Canada.
Travel: May include up to 10% of domestic/international travel
Relocation: Not authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Applicable to US Applicants Only:The expected compensation range for this position is $109,202 - $133,469, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.Good Faith Posting Date Range 12/04/2025 To 01/03/2026 Or until filledAll US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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