We’re looking for a Tracking Implementation Engineer — a technically minded operator who ensures every funnel, pixel, and experiment across our brands runs flawlessly.
You’ll own GTM and pixel implementation, monitor data accuracy across all ad platforms (Meta, TikTok, Google, Blotout), deploy A/B tests, and maintain lightweight automations that detect downtime or errors. You’ll also support the CRO team with light PHP or JS changes and Shopify integrations — no front-end design work required.
This is a perfect fit for a technical marketer or CRO engineer who loves precision, reliability, and automation.
Key Responsibilities:
Tracking & Implementation
- Deploy and maintain pixels across Meta, TikTok, Google, and Blotout.
- Manage GTM containers, event triggers, and data layers.
- QA and validate event firing across landing pages and checkouts.
- Troubleshoot discrepancies between analytics and ad platforms.
- Automate alerts when key tracking events stop firing or break.
Experimentation & CRO
- Implement and QA A/B tests on PHP, HTML, or JS landing pages.
- Validate experiment setup, conversion tracking, and split logic.
- Collaborate with CRO analysts to ensure clean data and fast rollouts.
Light Shopify & Integration Work
- Update product and catalog IDs, install and configure apps, manage metafields.
- Handle basic Liquid or script edits to ensure tracking accuracy.
- Integrate Shopify data flows with analytics and tracking tools.
Monitoring & Reliability
- Create uptime and pixel health checks using scripts or monitoring tools (UptimeRobot, Pingdom, etc.).
- Set up notifications for errors or downtime impacting conversion tracking.
- Support performance optimization through caching or CDN configurations.
Requirements
- 2–4 years of technical experience in marketing, tracking, or CRO roles.
- Hands-on experience with GTM, GA4, Meta Pixel, TikTok Pixel, and Blotout.
- Working knowledge of PHP, HTML, CSS, and JavaScript.
- Shopify familiarity for data accuracy and app integration.
- Experience with A/B testing platforms (Google Optimize, VWO, or custom frameworks).
- Git/GitHub experience preferred for version control.
- Strong QA mindset, detail-oriented, and proactive communicator.
- Pixel accuracy rate (% of verified events firing).
- Time-to-deploy or fix tracking issues.
- Split test deployment speed and QA pass rate.
- Uptime % across funnels.
- Reduction in tracking or attribution errors
You’ll be the person ensuring that all conversion data is clean, all pixels are firing, and no test or funnel breaks unnoticed. Your work directly impacts performance visibility, ROAS accuracy, and revenue scaling.
Benefits
- Fully Remote Position
- Extra bonuses may be applicable.
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