Territory Sales Manager, Eastern Canada, Bilingual (EN/FR)

Bilingual Territory Sales Manager, Eastern Canada

Fully Remote - Based in Quebec

Titan International Inc.

Position Summary

Titan International Inc. is a leading manufacturer and distributor of specialty tires, wheels, and assemblies serving the agriculture, construction, industrial, outdoor power equipment, powersports, and trailer markets.

The Territory Sales Manager is responsible for managing all sales and business development activities within the assigned Eastern Canada territory. Reporting to the Director of Sales, Canada, this role is accountable for driving profitable growth, developing strategic customer relationships, expanding market share, and delivering best-in-class customer support across Titan International’s distribution, dealer, and OEM channels.

The successful candidate will bring a customer-focused approach, strong business acumen, and a proven ability to manage territory performance through effective account management, planning, forecasting, and execution.

Key Responsibilities

Sales & Territory Development

• Develop and execute an annual territory business plan designed to achieve sales, profit, and market share objectives.
• Identify, qualify, and develop new business opportunities within the assigned territory.
• Drive growth through distribution partners, dealers, retailers, and OEM accounts.
• Execute company sales programs, promotions, and strategic initiatives.
• Achieve or exceed assigned sales targets and key performance indicators.

Account Management

• Build, develop, and maintain strong relationships with key customer decision-makers.
• Conduct regular customer visits and business reviews to identify opportunities and address challenges.
• Provide product recommendations and business solutions that align with customer needs.
• Ensure a high level of customer satisfaction through proactive communication and responsiveness.

Market & Product Expertise

• Develop a thorough understanding of Titan’s specialty tire and wheel portfolio.
• Educate customers on new products, programs, and market opportunities.
• Monitor competitive products, pricing, promotions, and market activity.
• Provide market intelligence and customer feedback to the sales and product management teams.

Business Planning & Reporting

• Prepare accurate sales forecasts and territory performance reports.
• Analyze sales trends, opportunities, and customer performance.
• Manage territory expenses in accordance with company guidelines.
• Maintain accurate account and opportunity information within CRM systems.

Cross-Functional Collaboration

• Partner with Customer Service, Operations, Product Management, Marketing, and Supply Chain teams to support customer success.
• Assist with product launches, trade shows, customer events, and industry activities.
• Communicate customer requirements and market opportunities to internal stakeholders.

What We Offer

• Competitive salary and bonus program
• Vehicle program
• Group benefits and RRSP contributions
• Laptop/Cell phone

• Paid vacation

• Tuition reimbursement 

Qualifications

Education

• Bachelor's degree in Business, Marketing, Commerce, Agriculture, Automotive, Industrial Distribution, or a related field preferred.
• Equivalent experience will be considered.

Experience

• Minimum 5 years of successful territory sales, account management, or business development experience.
• Experience within the specialty tire, wheel, automotive aftermarket, powersports, trailer, agriculture, industrial equipment, or related industries strongly preferred.
• Demonstrated success in achieving sales targets and growing customer accounts.
• Experience working with distributors, dealers, and OEM customers.

Skills & Competencies

• Excellent relationship-building and customer management skills.

• Strong knowledge of JD Edwards software and experience.

• Strong negotiation, presentation, and communication abilities.
• Proven ability to work independently and manage a geographically dispersed territory.
• Strong analytical, planning, and forecasting skills.
• Self-motivated and results-oriented.
• Proficiency in Microsoft Office and CRM systems.

Language Requirements

• Fully bilingual in English and French (written and verbal).

Working Conditions

• Remote/home-based position located within the province of Quebec
• Travel throughout Eastern Canada up to 50% maybe required
• Occasional travel within North America for meetings, training, and trade events.
• Valid driver's license, passport and ability to travel within the assigned territory.

What Success Looks Like

• Achievement of annual sales and profitability targets.
• Growth of strategic accounts and market share.
• Successful acquisition of new customers and channel partners.
• Accurate forecasting and territory planning.
• High levels of customer retention and satisfaction.
• Effective execution of company programs and initiatives.