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Rockwell Automation

Technical Marketing Manager

Job Posted 8 Days Ago Posted 8 Days Ago
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Kitchener, ON
Senior level
Kitchener, ON
Senior level
As a Technical Marketing Manager, you will analyze market needs, develop strategic insights, and create technical marketing materials. The role involves gathering competitive intelligence and representing customer requirements.
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Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

As Technical Marketing Manager at OTTO By Rockwell Automation, you will be hands on and understand the capabilities of the product in practical deployment scenarios on its own and relative to the competition and use that knowledge to produce materials that educate the market and inform product planning. You can put on your investigative journalism hat to dig for answers on "how does this really work" and "why does a customer care", then share those insights as training videos, whitepapers, reusable demo formats, and live tradeshows. You will report to Product Enablement Manager. You will work Hybrid in Kitchener, ON.

Your Responsibilities:

  • Voice of reality / technical information gathering to inform all strategic planning processes - market analysis, product requirements, and pricing. What is the product good and bad at? Where does it have difficulty? What are our real sustainable differentiators vs. the competition?
  • Competitive analysis: Synthesize information from analysts, competition, channel and Sales to identify Clearpath's competitive position including gaps and opportunities for success
  • Customer / prospect Intelligence: Understand and represent the customer needs and gaps to inform development of tools and assets support the decision making process
  • Technical marketing: Turn the information gathered into usable guidance for partners, integrators, and customers. Focus is on the intelligence and prescriptive guidance itself, not the polish, presentation, or delivery - others can do that (unless you want to do more of that).

The Essentials - You Will Have:

  • Bachelor's Degree in Relevant Field.
  • Legal authorization to work in Canada is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
  • Ability to travel for business; 20 - 25 % travel commitment over the year (travel mostly contained to Canada and USA). Trips to site would typically range from a couple of days to 1-2 weeks

The Preferred - You Might Also Have:

  • 5+ years of related experience or transferable technical experience involving robotic systems, manufacturing technology or material handling
  • Proven ability to lead indirectly through influence and working cross-functionally with sales, marketing, and product management
  • Experience working in fast-paced technology companies with demonstrated experience launching products and services, scale-ups preferred
  • Proven expertise simplifying complex information and clearly and concisely communicate information verbally and in print
  • Prior experience with AMRs or ROS are a bonus

What We Offer:

  • Health Insurance including Medical and Dental
  • Health Care Spending Account (HCSA – dependent on the plan chosen)
  • Employee Assistance Program (EAP)
  • Retirement plans
  • Paid Time off
  • Volunteering Time off
  • Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
  • Employer Paid DC Pension
  • Maternity and Parental Leave Top-Up
  • Fitness Reimbursement Program
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

If you are someone with a disability and you need assistance or reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.

#LI-Hybrid

#LI-SS1

We are an Equal Opportunity Employer including disability and veterans. 

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (519) 618-4899.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

Top Skills

Communication Tools
Market Analysis
Product Management
Robust Marketing Strategies
Technical Marketing

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