The Marketing Funnel Operations Manager will oversee lead management across the marketing and sales funnel, optimizing processes for high-quality lead delivery. Responsibilities include designing workflows, utilizing and managing marketing tools, monitoring key metrics, providing insights to improve performance, and collaborating across teams to refine strategies.
Role Description
As a key member of the Marketing Operations & Technology team, the Marketing Funnel Operations Manager will oversee our lead management across the Marketing and Sales funnel.
The ideal candidate will have a strong understanding of lead funnel dynamics, process optimization, and data analysis, ensuring leads are effectively nurtured and progress through the funnel. This role will closely collaborate with marketing, sales, sales operations, product, and IT teams to align lead management strategies and best practices across the organization.
Responsibilities
Lead Flow Optimization:
- Design, implement, and continuously improve lead management processes and workflows to ensure high-quality leads are delivered to sales.
- Define lead qualification criteria and lead scoring models.
- Monitor lead performance and conversion metrics to identify opportunities for improvement.
- Maintain a strong feedback loop between sales and marketing to continually refine lead generation strategies.
Technology & Tools Management:
- Oversee lead distribution system (LeanData), ensuring that leads are assigned appropriately to the correct sales representatives based on geography, product interest, and lead score while aligning to strategy.
- Oversee the effective use of lead management tools such as Marketing automation (Marketo), lead enrichment (Clearbit), lead scoring (MadKudu), and CRM (Salesforce), ensuring optimal configuration and utilization.
Process Documentation & Continuous Improvement:
- Document lead management processes, best practices, and workflows to ensure consistency and scalability.
- Continuously identify process gaps and inefficiencies and recommend improvements to enhance lead management performance.
Data Management & Reporting:
- Provide operational support to enable tracking of key lead management metrics, including lead volume, conversion rates, pipeline velocity, and lead source effectiveness.
- Provide actionable insights and recommendations to optimize lead generation efforts and sales team performance.
- Ensure accurate data entry, tracking, and reporting within Marketo and Salesforce.
Requirements
- 5+ years of experience in B2B Marketing Operations/Lead Management Operations
- Expert in Marketo (Marketo Certification preferred) and Salesforce CRM
- Experience with LeanData (routing) or equivalent tool required
- Strong passion for Marketing Operations and Lead Management, consistently seeking to improve lead funnel efficiency for B2B
- Logical thinker with a process-oriented approach, skilled in designing workflows, updating processes, and solving complex challenges
- Detail-oriented and highly analytical
- Excellent collaboration skills, adept at managing stakeholders and working effectively within cross-functional teams
- Able to communicate effectively and precisely across a wide spectrum of technical and non-technical stakeholders in varying levels and functions
- Ability to work independently
Preferred Qualifications
- Bachelor’s Degree in Marketing or related field or equivalent experience
- In-depth knowledge of lead generation, lead funnel strategy and sales acceleration best practices
- Certification in MarTech systems highly valued
Compensation
Canada Pay Range
$128,800—$174,200 CAD
Top Skills
Marketo
Salesforce
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