The Marketing Funnel Operations Manager will oversee lead management across the Marketing and Sales funnel, focusing on process optimization and data analysis. Responsibilities include designing and refining lead management processes, collaborating with various teams, maintaining lead scoring models, and ensuring effective use of lead management tools like Marketo and Salesforce, while providing operational support for tracking key metrics.
Role Description
As a key member of the Marketing Operations & Technology team, the Marketing Funnel Operations Manager will oversee our lead management across the Marketing and Sales funnel.
The ideal candidate will have a strong understanding of lead funnel dynamics, process optimization, and data analysis, ensuring leads are effectively nurtured and progress through the funnel. This role will closely collaborate with marketing, sales, sales operations, product, and IT teams to align lead management strategies and best practices across the organization.
Responsibilities
Lead Flow Optimization:
- Design, implement, and continuously improve lead management processes and workflows to ensure high-quality leads are delivered to sales.
- Define lead qualification criteria and lead scoring models.
- Monitor lead performance and conversion metrics to identify opportunities for improvement.
- Maintain a strong feedback loop between sales and marketing to continually refine lead generation strategies.
Technology & Tools Management:
- Oversee lead distribution system (LeanData), ensuring that leads are assigned appropriately to the correct sales representatives based on geography, product interest, and lead score while aligning to strategy.
- Oversee the effective use of lead management tools such as Marketing automation (Marketo), lead enrichment (Clearbit), lead scoring (MadKudu), and CRM (Salesforce), ensuring optimal configuration and utilization.
Process Documentation & Continuous Improvement:
- Document lead management processes, best practices, and workflows to ensure consistency and scalability.
- Continuously identify process gaps and inefficiencies and recommend improvements to enhance lead management performance.
Data Management & Reporting:
- Provide operational support to enable tracking of key lead management metrics, including lead volume, conversion rates, pipeline velocity, and lead source effectiveness.
- Provide actionable insights and recommendations to optimize lead generation efforts and sales team performance.
- Ensure accurate data entry, tracking, and reporting within Marketo and Salesforce.
Requirements
- 5+ years of experience in B2B Marketing Operations/Lead Management Operations
- Expert in Marketo (Marketo Certification preferred) and Salesforce CRM
- Experience with LeanData (routing) or equivalent tool required
- Strong passion for Marketing Operations and Lead Management, consistently seeking to improve lead funnel efficiency for B2B
- Logical thinker with a process-oriented approach, skilled in designing workflows, updating processes, and solving complex challenges
- Detail-oriented and highly analytical
- Excellent collaboration skills, adept at managing stakeholders and working effectively within cross-functional teams
- Able to communicate effectively and precisely across a wide spectrum of technical and non-technical stakeholders in varying levels and functions
- Ability to work independently
Preferred Qualifications
- Bachelor’s Degree in Marketing or related field or equivalent experience
- In-depth knowledge of lead generation, lead funnel strategy and sales acceleration best practices
- Certification in MarTech systems highly valued
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$137,700—$186,300 USD
US Zone 3
$122,400—$165,600 USD
Top Skills
Marketo
Salesforce
Similar Jobs at Dropbox
In this role, you will lead the global brand marketing strategy, manage a team of marketers, develop creative campaigns, oversee agency relationships, analyze brand performance metrics, and collaborate with various teams to drive brand awareness and engagement.
The Email Marketing Operations Manager at Dropbox will manage the email marketing platform (Iterable), oversee campaign execution, A/B testing, and deliverability. They will ensure compliance with email marketing regulations, continuously improve email performance, and collaborate with cross-functional teams on optimization strategies.
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
