Role Purpose
Why this role?
Over the past three years, Diamond has made a significant investment in strengthening our Brand, Strategy, and Creative capabilities. As a result, we have successfully moved further upstream with clients, creating larger opportunities to deliver integrated solutions across the agency. This evolution has elevated the quality of our work, strengthened client relationships, and driven meaningful growth across multiple disciplines.
As we look to the next stage of Diamond's evolution, we believe there is significant opportunity to build one of the industry's leading Creator, Social & Influence practices.
While we have an exceptional team and award-winning capabilities across creator strategy, influencer marketing, social strategy, content, community management and earned, we do not currently have a senior executive singularly focused on growing this practice. We also believe bringing creators, content and media together under one strategic leader represents a meaningful point of differentiation for Diamond.
Today, leadership is naturally balanced across client delivery, operations, and agency priorities. This role exists to bring dedicated strategic leadership to Creator, Social & Influence every day, with one objective above all else.
Accelerate Growth.
The SVP, Head of Creator, Social & Influence will be responsible for growing one of Diamond's most important strategic practices by expanding our market leadership, generating new and organic business opportunities, strengthening executive client relationships, and positioning Diamond as Canada's leading creator-first marketing partner.
Key Objectives
Establish Diamond as the Industry Leader
Become the external face of Diamond's Creator, Social & Influence practice.
Build a strong industry profile through conferences, awards, trade publications, LinkedIn, executive networking, and thought leadership.
Build executive relationships across brands, creator platforms, technology partners, talent agencies, media partners, and the broader creator economy.
Shape how the market thinks about creator marketing, social strategy, influence, integrated media, and modern brand building while increasing awareness of Diamond's capabilities.
Drive New Business Growth
Build a proactive business development pipeline focused on Creator, Social & Influence.
Increase Diamond's presence on RFP opportunities while cultivating relationships with marketers, procurement teams, platform partners, and industry leaders.
Stay ahead of creator trends, platform innovation, AI, social commerce, consumer behaviour, and emerging technologies, bringing actionable insights back into the agency.
Unite Creator, Social & Media
Define how Creator, Social, Influence and Media work together to deliver integrated, best in class solutions for clients.
Establish new ways of working that strengthen collaboration across disciplines, improve performance and position
Diamond at the forefront of modern marketing
Build Diamond's media capability by hiring key talent, establishing the right operating model, and ensuring the team has what is needed to succeed.
Drive Client Growth & Strategic Relationships
Partner closely with Client Leadership teams to identify and unlock organic growth opportunities across the existing client portfolio.
Serve as Executive Lead for Diamond's most strategic Creator, Social & Influence clients, building senior executive relationships that strengthen long-term partnerships and expand Diamond's role within client organizations.
Ensure new clients are successfully onboarded and integrated into Diamond, setting the foundation for long-term growth.
Expand Integrated Agency Opportunities
Use every client relationship to introduce additional Diamond capabilities, including Brand, Creative, Strategy, Media, AI, Experiences, Partnerships, Digital, and Production.
Ensure Creator, Social & Influence becomes a catalyst for broader agency growth rather than a standalone service offering.
Inspire High-Performing Teams
Provide strategic leadership across Creator Strategy, Influencer Marketing, Social Strategy, Community Management, Content Creation, Paid Media, Organic Social, Earned Media, and Media Strategy.
Foster a culture of innovation, collaboration, and commercial thinking.
Mentor senior talent while building the media expertise required to support the continued growth of the practice.
Represent Creator, Social & Influence at the Executive Level
Serve as a member of Diamond's Senior Leadership Team, helping shape the agency's overall strategic direction and growth agenda.
Act as the executive voice for Creator, Social & Influence, ensuring these capabilities are represented in agency planning, investment decisions, and integrated client solutions.
Champion collaboration across practices, bringing a creator-first, social-first, and media-led perspective to new business opportunities, agency initiatives, and long-term strategic planning.
Success Measures
The success of this role will ultimately be measured by its contribution to agency growth, including:
- Growth in Creator, Social & Influence revenue.
- Organic revenue growth across existing clients.
- New client acquisition.
- Increased participation in competitive RFPs.
- Growth in cross-selling of integrated Diamond services.
- Industry recognition, visibility, and thought leadership.
- Team engagement, development, and retention.
- Overall profitability and long-term value creation for the agency.
