At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
This role is a strategic leadership position responsible for developing and executing impactful marketing strategies, primarily within the influencer marketing space. The ideal candidate will possess a strong background in agency or in-house marketing, with proven experience in proposal development, campaign management, and team leadership. This individual will be adept at translating data into actionable insights, collaborating effectively with internal and external stakeholders, and driving high-quality outputs within a fast-paced environment. Excellent communication, organizational skills, and a deep understanding of the digital landscape are essential for success in this role.
What You'll Do Here:
- Developing integrated strategies for potential and existing clients, collaborating with executives and senior leadership.
- Overseeing proposal development: identifying gaps, refining structure and flow, streamlining content, and ensuring inclusion of key elements.
- Developing and implementing methods and frameworks to enhance the team's strategic thinking and content creation.
- Leading collaborative work sessions, synthesizing output, and presenting confidently internally and externally.
- Translating data (qualitative and quantitative) into actionable strategies, identifying research gaps.
- Ensuring internal alignment and rallying stakeholders behind strategic recommendations.
- Providing strategic leadership, introducing relevant processes, tools, and training.
- Leading creative brainstorms with stakeholders and clients.
- Managing the Strategy team: including hiring, onboarding, training, workflow planning, project coordination (including RFPs), and day-to-day management.
- Maintaining up-to-date proposal templates, asset banks, and a database of proposals and projects.
- Fostering a positive team culture, providing counsel, and overseeing work quality and client transitions.
- Sharing learnings, best practices, and industry insights.
- Guiding decision-making and providing counsel to internal and external stakeholders, including ELT.
- Promoting innovation by sharing new tools, processes, and industry news.
- Overseeing timelines and guiding multiple projects and departments.
- Interpreting RFPs and delegating tasks effectively.
- Continuously seeking process efficiencies.
You'll Need to Have:
- Bachelor's degree/diploma in Communications, Marketing, PR, Business, or equivalent experience.
- 6+ years of agency/in-house experience in marketing strategy, creative accounts, or influencer marketing (2-3 years specifically in influencer marketing preferred).
- Experience developing creative strategies for RFPs/pitches and coordinating/ideating strategic campaigns across internal/client/partner teams.
- 2+ years of team and project management experience.
- Proven ability to conduct quantitative/qualitative research, analyze data, and translate insights into actionable strategies across various digital channels (omnichannel experience preferred).
- Excellent communication (written, verbal, presentation), interpersonal, and organizational skills, with the ability to work under pressure and meet tight deadlines; proficiency in Google Workspace and Microsoft Office.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Top Skills
Viral Nation Mississauga, Ontario, CAN Office
2355 Skymark Ave, Mississauga, Ontario, Canada, L4W 4Y6
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