As a Strategy Director, you provide strategic leadership and guidance to your team in finding purpose-driven and inspired work through insights. You are the most experienced Insights & Planning (I&P) representative on your team and you ensure quality of work on all projects and accounts. Planning complex and challenging projects helps you gain an intimate understanding of the client, their competitors, and key industry trends. You can easily communicate findings to multidisciplinary teams, from Creative to Technology.
You live and breathe insights into the client’s business, their competitors, and their customers. You’re a subject matter expert in at least two I&P disciplines—including business analysis, qualitative consumer research, web analytics, and information architecture—but a well-balanced working knowledge across all disciplines is just as welcome.
You will:
- Manage overall quality of I&P work on all projects and accounts in all disciplines.
- Collaborate with the Program Director and the Managing Director to ensure that:
- The business unit has a suitable number of planners and analysts with appropriate skills
- The accounts understand the role of I&P staff and exploit their skills appropriately
- I&P staff are engaged in the right work at the right time
- Provide support on special projects and initiatives within the I&P group.
- Provide guidance and insight into I&P practices disciplines across the agency.
- Ensure core processes and deliverables are effective in delivering strategic guidance.
- Work with our clients to identify business problems and challenges.
- Become an expert on the client’s business sector.
- Define and document requirements through business analysis, qualitative consumer research, and web analytics.
- Recommend, plan, coordinate and/or execute pertinent research and analysis activities:
- Sector, industry and competitive analyses
- Competitive benchmarking studies
- Qualitative, consumer research (ie. usability testing, focus groups, field study)
- Requirements gathering sessions and stakeholder interviews
- Synthesize and communicate the results of research to clients and project teams.
- Provide insight and perspective on the client’s strategic direction.
- Collaborate with the team on overall strategy development.
- Define measurement strategies to support ongoing strategy development and site or program optimization.
- Demonstrate the value of integrating I&P services and activities into all client engagements.
- Provide thought leadership to colleagues and projects in a range of subjects that may include:
- Requirements gathering
- Consumer research and insight
- Site measurement
- Marketing and strategic planning
You have:
- 5+ years of related experience in the following areas:
- Account or brand planning
- Business analysis
- Qualitative research
- Quantitative research, web analytics and metric analysis
- Information architecture
- 4+ years digital agency/consulting and Internet-related business experiences.
- 2+ years experience leading a team in an agency/consulting or Internet-related business.
- Experience in developing proposals and presentations for clients.
- Demonstrated ability to communicate complex subject matter verbally and written.
- Demonstrated experience in the marketing research and sciences areas.
- Teamwork and collaboration-oriented mindset.
- Detail and results oriented working style.
- Flexibility and the ability to multi-task.
- Strong commitment to learning.
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.
At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity, we encourage you to apply for this exciting position today!
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
