The Strategic Marketing Specialist will support market strategy and execution, conduct market research, enhance sales tools, and drive cross-functional projects in the Life Sciences industry.
About ValGenesis
ValGenesis is a leading digital validation platform provider for life sciences companies. ValGenesis suite of products are used by 30 of the top 50 global pharmaceutical and biotech companies to achieve digital transformation, total compliance and manufacturing excellence/intelligence across their product lifecycle.
Learn more about working for ValGenesis, the de facto standard for paperless validation in Life Sciences: https://www.valgenesis.com/about
About the Role:
ValGenesis is seeking a Strategic Marketing Specialist with 3–5 years of experience in the Life Sciences industry to support market strategy and execution across our Smart GxP portfolio. This individual will play a critical role in researching and analyzing market trends, customer needs, and the competitive landscape to inform go-to-market strategy and account-based marketing initiatives. They will collaborate cross-functionally to deliver impactful insights and content that position ValGenesis as a leader in digital CQV, CMC, and CPV solutions.
What You’ll Do
- Lead and coordinate sales enablement activities. Coordinate with sales to identify gaps in sales enablement tools and resources. Partner with Product Marketing Managers to close these gaps with targeted assets, messaging, or programs.
- Act as a Product Market liaison to identify partner gaps in sales enablement tools, managing partner-facing resources (e.g., sanitizing materials to remove sensitive information), and coordinating with cross-functional teams to plan and execute ValGenesis partner training sessions.
- Design and execute surveys to capture industry trends, customer pain points, and technology adoption patterns. Partner with internal functions (e.g., Customer Success) to define survey questions, and either execute independently or collaborate with third parties to manage rollout and analysis.
- Conduct deep-dive research on priority accounts and targets to inform account-based marketing (ABM) strategies. Summarize findings into actionable insights that Product Marketing Managers can use to craft compelling, account-specific messaging.
- Support content creation by contributing research-based insights and competitive intelligence to ensure precise messaging, positioning, and differentiation. Collaborate with content owners (Product Marketing and Corporate Marketing) to strengthen white papers, briefs, and other marketing collateral.
- Drive cross-functional projects including but not limited to:
- Win-Loss Analysis program to identify and analyze key drivers of deal outcomes.
- Competitive intelligence reporting by consolidating insights from customer calls, sales interactions, demos, and other non-public sources. Develop monthly reports to inform senior leadership and keep stakeholders aligned on market dynamics and competitor activity.
- New feature release webinar planning and execution by working with Product Managers to align the product roadmap with corporate strategy. Ensure key stakeholders are updated with upcoming product features, their value, and the competitive storyline to strengthen go-to-market execution.
- Develop and present clear, compelling insights and recommendations to internal stakeholders through reports, presentations, and workshops.
- Act as a strong internal voice of the market and customers, ensuring strategy is backed by data, research, and competitive insights.
What We’re Looking For:
Requirements
- 3–5 years of professional experience in Life Sciences (pharmaceutical, biotech, or medical device) in a marketing, strategy, consulting, or market research capacity.
- Strong background in market analysis, survey design and execution, and data interpretation to inform decision-making.
- Demonstrated ability to work cross-functionally and influence without direct authority.
- Experience in account-based marketing (ABM) or targeted campaign development a plus.
- Excellent communication and presentation skills — able to translate complex market insights into compelling narratives for executives and commercial teams.
- Bachelor’s degree in Marketing, Business, Life Sciences, or related discipline; MBA desirable but not required.
- Highly organized, detail-oriented, and able to manage multiple priorities with accountability and independence.
- Curiosity, initiative, and a drive to stay ahead of market trends in digital transformation within Life Sciences.
We’re on a Mission
In 2005, we disrupted the life sciences industry by introducing the world’s first digital validation lifecycle management system. ValGenesis VLMS® revolutionized compliance-based corporate validation activities and has remained the industry standard.
Today, we continue to push the boundaries of innovation ― enhancing and expanding our portfolio beyond validation with an end-to-end digital transformation platform. We combine our purpose-built systems with world-class consulting services to help every facet of GxP meet evolving regulations and quality expectations.
The Team You’ll Join
Our customers’ success is our success. We keep the customer experience centered in our decisions, from product to marketing to sales to services to support. Life sciences companies exist to improve humanity’s quality of life, and we honor that mission.
We work together. We communicate openly, support each other without reservation, and never hesitate to wear multiple hats to get the job done.
We think big. Innovation is the heart of ValGenesis. That spirit drives product development as well as personal growth. We never stop aiming upward.
We’re in it to win it. We’re on a path to becoming the number one intelligent validation platform in the market, and we won’t settle for anything less than being a market leader.
How We Work
ValGenesis is an equal-opportunity employer that makes employment decisions on the basis of merit. Our goal is to have the best-qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics protected by local law.
Top Skills
Account-Based Marketing
Digital Transformation
Market Analysis
Survey Design
ValGenesis Toronto, Ontario, CAN Office
145 King Street West, Suite 1720 , Toronto, Ontario, Canada, M5H 1J8
Similar Jobs
Aerospace • Hardware • Information Technology • Security • Software • Cybersecurity • Defense
The Senior Targeting Analyst will conduct GEOINT analysis and reporting, utilizing advanced imaging techniques and intelligence methods, while supporting the US Army's targeting operations.
Top Skills:
ArcgisDieeMS OfficeRemoteviewSocet Gxp
Aerospace • Hardware • Information Technology • Security • Software • Cybersecurity • Defense
The Geospatial Analyst will perform GEOINT analysis and reporting, leveraging extensive geospatial knowledge, data integration, and advanced analytical tools.
Top Skills:
Esri ArcgisGeoserverGeospatial PythonJavaMapboxMssqlOraclePostgisPostgresQgisRSAS
Aerospace • Hardware • Information Technology • Security • Software • Cybersecurity • Defense
The Geospatial Data Scientist will support GEOINT analysts in creating data architectures and integrating algorithms for intelligence requirements, with a strong emphasis on data science techniques and GEOINT operations.
Top Skills:
JuliaPythonRSQL
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
