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eBay

Sr. Technical Program Manager, Ads

Reposted 11 Days Ago
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In-Office
Toronto, ON, CAN
Senior level
In-Office
Toronto, ON, CAN
Senior level
Lead complex programs in Ads, focusing on AI-assisted campaign experiences. Collaborate across teams to translate strategies into execution and improve advertiser performance.
The summary above was generated by AI

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

The Advertising team builds products that help sellers grow their businesses while creating more relevant, useful experiences for buyers. Our work sits at the intersection of commerce, data, and performance marketing—turning high-intent marketplace moments into advertising opportunities that perform for advertisers and feel native to the eBay experience.

As a Senior Technical Program Manager in Ads, you will lead complex, high-impact programs end to end across this space. You’ll work across both advertiser and buyer experiences, and full-stack systems—front end, services, data, and platform capabilities—and have a significant impact on driving Ads revenue and business outcomes. You’ll partner closely with Product, Engineering, Data Science, Design, Product Marketing, and Sales to ensure advertiser needs are reflected in both the experience and the systems behind it. You’ll bring structure, visibility, and momentum to execution, and serve as a trusted point of coordination across teams.

This role requires strong program leadership, product intuition, and comfort working across full-stack engineering and data systems. You don’t need to write code, but you should be fluent in the technical landscape and able to connect advertiser needs, user experience, delivery plans, and Ads business metrics into cohesive programs.

What you’ll accomplish:
  • Own large Ads programs and lines of business from concept through launch, with accountability for overall success, execution, delivery, and business outcomes.

  • Partner closely with Product to shape and refine roadmaps based on business priorities, customer needs, and platform opportunities.

  • Work fluidly across Engineering, UX, and Product Marketing, helping teams align around strategy, tradeoffs, timing, and go-to-market readiness.

  • Partner with engineering teams not only to deliver, but also to assess dependencies, oversee testing, and improve scalability, reliability, and operational readiness.

  • Help shape the experiences for both advertisers and buyers so Ads drive performance while feeling relevant and native within the eBay journey.

  • Translate user problems into features and platform functions built to scale across products, experiences, and use cases.

  • Serve as the connective tissue across teams by driving clear plans, managing risks and dependencies, and keeping execution moving with visibility and accountability.

What you’ll bring:
  • 8–10 years in technical program management leading complex, cross-functional initiatives, including at least 3–5 years in ads or ad tech.

  • Formal program management background, with a strong track record of shipping end user-facing products and platform capabilities that drive measurable impact for both users and the business.

  • The ability to move comfortably between technical conversations with engineers and strategic discussions with UX, Product Marketing, leadership, and other cross-functional partners.

  • Strong user, technical, and business intuition, with the ability to understand challenges, identify the right opportunities, and translate them into well-scoped, scalable solutions.

  • Excellent program management skills, including planning, scoping, dependency management, risk management, structured execution, and process optimization.

  • Strong communication and influence skills, with the judgment to drive alignment, surface tradeoffs clearly, and keep senior stakeholders informed without creating noise.

  • A calm, steady presence in ambiguous or fast paced situations, with the ability to bring order to complexity and keep teams focused.

  • An owner mentality, systems-thinking approach, and a collaborative style—plus a sense of humor and the resilience to see uncertainty as a challenge worth solving.

It’s a bonus if you have:
  • Background in ecommerce is strongly valued, especially where it helps connect marketplace dynamics, customer needs, and advertising opportunities.

  • Familiarity with tools such as Airtable and Claude Code to improve efficiency, increase visibility, and reduce operational overhead.

Additional Details

The base pay range for this position is expected in the range below:

C$129,200 - C$172,500

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This job posting relates to an existing vacancy within eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility.

We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center and AI Hiring Guidelines.

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