Sr. Specialist, Digital Experience Platform

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

The Sr. Specialist, Digital Experience Platform reports to the Director of Digital Experience Platform. This role is responsible for defining and executing digital experience use cases leveraging Adobe Journey Optimizer, supporting requirements gathering, solution design, build, and testing activities.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Use case definition & solutioning - Collaborate with Marketing, Digital, and business stakeholders to define and prioritize digital experience use cases leveraging Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP). Lead requirements gathering for marketing campaigns, customer journeys, segmentation, and personalized experiences, translating business needs into actionable technical solutions across AJO and AEP.

• Build & Testing - Oversee the configuration, build, and deployment of AJO journeys and marketing campaigns, including audience creation, real-time triggers, and cross-channel orchestration. Develop and execute testing plans to validate data flows, campaign logic, personalization rules, and user experience, ensuring high-quality delivery.

• Collaboration & communication - Partner with Technology, Analytics, and Marketing teams to ensure seamless integration of AJO and AEP with other Adobe solutions and MarTech platforms. Support marketing operations by maintaining campaign tagging, reporting, and analytics standards.

• Subject matter expertise - Serve as an AJO and AEP subject matter expert, providing guidance and mentorship to marketing, technology, and analytics team members. Foster collaboration and help resolve operational or process challenges, enabling marketing teams to execute data-driven, personalized campaigns effectively.​

Who you are

• You have a Bachelor’s degree in Computer Science, Engineering, IT, or related field.

• You can demonstrate 2 years work experience on Adobe Journey Optimizer or Adobe Experience Platform development, including requirements definition, solution design, build, and testing.

• You can demonstrate 2 years work experience in designing digital analytics solutions for Single Page Applications and Mobile Apps, including third-party SDK integrations, tagging/tracking, campaign tracking, A/B testing, and journey personalization.

• You can demonstrate 2 years work experience in JavaScript, SQL, Python, or R. Knowledge of automated tagging and validation techniques and tools (e.g., ObservePoint) is an asset.

• You can demonstrate knowledge of MarTech product engineering, platform architecture/integration, data development, data modeling, statistical methodologies, and business measurement.

• Data Translator: Ability to investigate complex problems, synthesize information, and translate analyses into effective reporting and dashboards.

• Problem Solver: Strong critical thinking, problem solving, and decision making skills; proven ability to independently identify and analyze business/technical problems and recommend solutions.

• Effective Communicator: Strong communication and presentation skills, able to clearly and concisely present information to diverse audiences.

• Influencer: Understands the importance of relationships and networks, inspiring outcomes through expertise.

• Values matter to you. You lead with integrity, collaboration, accountability, and respect, and you bring your authentic self to work every day.

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What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

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