As a Senior Product Marketing Manager, you'll lead go-to-market strategies, create compelling messaging, and conduct market research to enhance product adoption.
The Opportunity
Join TrustArc’s Product Marketing team to accelerate awareness, adoption, and advocacy for our market-leading privacy products. As a Senior Product Marketing Manager, you’ll drive high-impact go-to-market strategy, messaging, and positioning across global audiences. You’ll bring deep expertise in competitive intelligence, differentiated storytelling, and scalable enablement programs that empower our teams and strengthen our market position
What You Will Do
- Deliver high-quality, differentiated messaging that clearly communicates the value of new and existing TrustArc capabilities.
- Translate complex technical concepts into compelling, solution-oriented narratives that resonate with diverse audiences.
- Build, deliver, and lead impactful GTM and sales enablement tools, resources, and training.
- Lead end-to-end product launches, from strategy to execution, ensuring alignment across Product, Sales, Support, and Customer Success.
- Partner cross-functionally to identify potential release blockers, streamline upgrade paths, and communicate changes effectively to customers.
- Create content that fuels demand generation, including landing pages, email campaigns, blogs, and social media, and continuously optimize through A/B testing and performance insights.
- Develop demo videos and multimedia assets, collaborating with internal and external partners throughout the creative process.
- Conduct deep market and competitive research to deliver actionable insights and enable data-driven decision-making.
What You Will Bring
- 6+ years of proven success in SaaS global product marketing, including market research, positioning, and go-to-market strategy.
- Experience leveraging AI tools and technologies to optimize product marketing workflows, including content creation, competitive research, messaging development, and analysis.
- Experience using product usage analytics tools (e.g., Amplitude)
- Strong track record of content development skills (ebooks, blogs, demo videos, emails, and sales materials).
- Demonstrated expertise in competitive analysis and intelligence platforms.
- Experience managing complex product releases and communicating across technical and non-technical audiences.
- Strong cross-functional leadership and communication skills, with the ability to influence product direction and go-to-market execution.
- Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines
What We Offer
- Competitive compensation
- 100% Work from Home
Compensation: CA$100,000 to 130,000 per year (Canadian Dollars)
Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.
About Us
As the leader in data privacy, TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. TrustArc is the only company to deliver the depth of privacy intelligence, coupled with the complete platform automation, that is essential for the growing number of privacy regulations in an ever-changing digital world. We have a global team across the Americas, Europe, and Asia. TrustArc helps customers worldwide demonstrate compliance, minimize risk, and build trust. For additional information, visit www.trustarc.com.
We invest in our team members’ work-life balance, with unlimited paid time off, flexible working hours, and a work-from-home environment. We support employees with their own industry-specific learning. We have weekly virtual team events such as trivia games, celebrating “international pet day”, lunch’n’learns, exercise classes, Women at TrustArc ERG, and many more.
All of our above initiatives and employee support are in line with our seven core values: Customer Obsessed, Fearless, Accountable, Collaborative, Agile, Transparent, and Effective. We like to encourage our employees to end each day with the question: “Which value(s) did I demonstrate today?” And we acknowledge exceptional work through our semi-annual awards, which includes a paid vacation!
Equal Opportunity
TrustArc is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organization is one that celebrates its employees for who they are, who they love, and the unique lens through which they experience the world. TrustArc does not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or other legally protected status. We understand that our differences make us better. They empower us to learn from each other, lean on each other, and create a product and community that models the behavior we hope to see in others.
If you need reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, contact us at [email protected] and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.
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