Sr. Dir., Automotive Industry GTM

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Go to Market (GTM) leader for Automotive is a role that operates together with ServiceNow's customer-centric industry transformation sales teams as well as with other key functions within ServiceNow (i.e., marketing, product, customer success & implementation partners, etc.) to identify and verticalize the ServiceNow Automotive industry solutions to the AMS market and to specific customers / buying centers. S/he will closely align with our Automotive account teams to seed and develop strategic opportunities.
S/he will serve as the main point of contact for the AMS based Automotive account sales teams. They will help our account teams to connect with more senior and C-suite stakeholders and take our messaging, communications and experience to the next level with an industry-based lens.
The ideal candidate brings a powerful combination of:

• Automotive industry experience acquired from working for one of the global OEM's
• Working knowledge of how technology can and should be leveraged to drive transformation change in the Auto Industry
• Experience in a customer facing roll selling and delivering consulting services
• Held a Go To Market leadership roll in an enterprise software company

S/he will closely align with our core and solution account teams across Automotive OEM's and Tier One suppliers to seed and develop strategic opportunities based on the portfolio of ServiceNow's Automotive industry solutions. S/he will build trusted relationships with customer and partner executives, partner with sales leaders, and be a significant contributor to the revenue growth in our Automotive accounts in North America and beyond.
This leader is responsible for five specific areas of responsibility, including:

S/he is expected to "roll up their sleeves" and is equally comfortable devising a multi-year strategy to penetrate the local market while also updating a tracker with the status of existing opportunities and key areas of pursuit. S/he thrives in a high growth, fast-paced environment, and can maintain a 'north star' point of view despite managing the urgent requests of a given day.
A typical day involves equal parts brainstorming on how to go to market in region more effectively; presenting at industry and ServiceNow customer facing events operating as an Automotive Industry SME; participating in c-suite engagement opportunities; working with Industry leaders and "Big Bet" account teams on specific customers; and regularly meeting with key partner Automotive Industry leaders driving mature relationships that support opportunities and driving future pipeline.
Key partners in this role are:

• Industry & Field Marketing
• Field Sales and Solution Sales
• Product teams
• Global Partner & Channel
• Enablement
• Industry Enterprise Architects

S/he will maintain a pulse on broader ServiceNow and Global Sales priorities, programs, and communications, and advise on ideal messaging, channels and approaches with the goal of delivering the best possible solution for customers. We're looking for a high-energy, relationship building and empathetic partner who has a business building mindset and is a remarkable communicator!
Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 15+ years of experience in the Automotive Industry with proven success in guiding strategy, operations and day to day functions within an Automotive company, preferably at an Automotive OEM.
• 5+ years in an IT/Technology function in an automotive company
• 5+ years at an Enterprise Software company focused on Automotive accounts serving as a subject matter expert or in a business development, business consulting, solution consulting, or similar capacity OR 5+ years at a top tier consulting firm designing and driving transformational change for Automotive clients.
• Exceptional executive presentation skills - in person, on zoom, C-level
• Ability to develop trusted advisor relationships with customers and sales organizations; demonstrated ability to advise and influence senior leaders, multiple teams / departments on strategy, messaging and customer engagement
• Experience producing thought leadership content and communications for an international audience
• Resourceful, self-motivated and able to prioritize independently shifting workloads in a dynamic, high growth environment
• Agile business mind; adept ability to work in a matrix organization structure with a highly distributed team, leading through influence and relationship-building
• Proven ability achieving revenue targets for an overall region and accounts, in partnership with direct account sales teams
• Superior organizational skills with ability to effectively prioritize
• Ability to travel up to 50% of the time
• Bachelors and/or Masters degree in Business, Technology, Engineering or related fields

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $194,950 - $321,650, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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