Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security.
Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Melbourne, Taipei, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive. Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter@Netskope.
About the position:
As a Customer Marketing team member, you will be a hands-on partner in planning, promoting, and executing highly effective and engaging customer marketing programs from end-to-end. You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and can effectively orchestrate many moving parts.
You will work closely with cross functional teams like Campaigns, Product Marketing, ABM, Advocacy, and Field Sales to help drive new upsell pipeline, influence opportunities, and drive engagement with our top customer accounts.
This role reports into the Global Director of Customer Marketing on the Corporate Marketing team. A remote posting is suitable, but must be based in the U.S. or Canada.
Responsibilities:
- Work closely with the Product Marketing and Campaigns teams to design and execute targeted campaigns that promote upsell and cross-sell opportunities, tailored to the needs of existing customers.
- Lead the development and execution of Account-based marketing (ABM) strategies focused on upselling to Tier 1 customers, driving deeper product adoption and increased lifetime value.
- Assist in the planning and execution of the Technical Customer Advisory Board (TCAB) program, including identifying key customer participants, developing meeting agendas, and managing communication with members.
- Own the health of the customer database by identifying key decision-maker titles, enriching customer profiles, and creating segmented micro audiences to target effectively.
- Define and implement metrics to measure the effectiveness of marketing efforts on driving upsell opportunities, tracking campaign performance and ROI to inform future strategies.
- Create a formalized follow-up process for customer Marketing Qualified Leads (MQLs), ensuring timely and effective engagement with customers.
- Work closely with the Advocacy team to incorporate customer proof into marketing campaigns, ensuring customer validation and enhancing credibility.
Job Requirements:
- 2-4 years experience in a customer marketing or a campaign role
- B2B experience required
- Experience running multi-channel marketing campaigns
- Familiar with B2B marketing tools (Salesforce, Marketo, 6Sense, Sendoso, Goldcast)
- A self-starter attitude and team player, able to accept direction, and work independently
- A positive attitude with adaptability in a fast-paced work environment
- Results-communication and collaboration skills
- Strong attention to detail
- SaaS company experience preferred
- Security and/or Networking (IT/technology industry) experience is a plus
- Experience in agile work environments is a plus
Education:
- Bachelor’s degree in Marketing or communications-related field preferred, or equivalent work experience.
#LI-MD1
Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.
Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.
