Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
See yourself at Twilio
Join the team as Twilio’s next Senior ABM Manager, Acquisition.
About the job
This position is needed to develop, implement, and refine 1:1 and 1:few account-based marketing programs focused on high-priority accounts to generate pipeline and acquire new customers. The role collaborates closely with Integrated Campaigns, SDRs, and AEs to deliver targeted, personalized multi-channel campaigns and impactful marketing plays that foster meaningful engagement and create new opportunities within net-new key accounts. The position owns program performance, leverages data for optimization, and delivers a relevant prospect experience.
Responsibilities
In this role, you’ll:
- Directly align with the New Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for acquisition.
- Build and launch personalized multi-channel campaigns for NB target accounts (email, ads, direct-mail, landing pages, and events).
- Leverage account intelligence and intent data to inform targeting, messaging and campaign design.
- Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on NB account engagement.
- Manage and execute persona-based ads for New Business accounts with a focus on impact and optimization.
- Track and report account-level engagement and progression through the funnel, and overall performance.
- Support and co-create acquisition focused sales plays through personalized content and tactics.
- Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
- 8+ years of experience in B2B marketing, with 6+ years in an ABM related field.
- Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business.
- Experience in leveraging intent data, account intelligence, and personalization tactics for acquisition.
- Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events.
- Ability to use ABM and marketing performance tools (6sense, Demandbase, Tableau, Looker, etc)
- Strong analytical skills with the ability to translate campaign data into actionable insights.
- Experienced in applying insights to optimize campaigns and familiar with MQA models.
- Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks.
- Excellent communication and stakeholder management skills.
Desired:
- Background in enterprise SaaS or complex B2B buying cycles.
- Familiarity with sales platforms and ability to design content for account-specific outreach (Outreach, Salesloft, ZoomInfo, etc).
Location
This role will be remote, and based in Alberta, British Columbia, or Ontario, Canada.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
The estimated pay ranges for this role are as follows:
- Based in British Columbia. : $99,800 - $124,700 CAD.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
