Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com.
Job DescriptionThe Platform Architect will be responsible for designing processes and integrations of marketing and platform data into a holistic impact-driven solutions. This role requires a deep technical understanding of Martech, Adtech, Cloud, and CX platforms, as well as the ability to lead and mentor a team of developers and engineers. This position will solve for complex data challenges, leveraging understanding of 1P and 3P identities, omnichannel data, and empowering analytics teams.
Key Responsibilities:
- Design and architect scalable, robust, and secure marketing, advertising and customer experience technology solutions addressing emerging technology, best practices, and durability.
- Navigate complex enterprise data ecosystems to draw out key requirements and dependencies in existing setups. Identify new opportunities where Blend can continue to provide technical consulting guidance.
- Lead the integration of Martech, Adtech, and CX platforms, ensuring integration with existing systems and data flows.
- CDPs, Composable architectures, activation, A/B testing, tagging and data collection, Marketing Automation, Orchestration, Decisioning platforms
- Collaborate with marketing, IT, and other stakeholders to understand business needs and translate them into technical requirements. Align technical requirements to positive business outcomes.
- Provide technical leadership and mentorship to a team of developers and engineers, and ensure adherence to solution design throughout the development process.
- Lead and contribute to strategic guidance and client tech assessments as a SME
- Create architecture diagrams at the conceptual, logical, and physical levels as needed to illustrate solution design. Create data flow diagrams.
- Ensure the reliability, performance, and scalability of client tech stacks.
- Develop and maintain documentation for architecture, processes, and systems.
- Troubleshoot and resolve technical issues related to platform integrations
Qualifications
- Bachelor’s degree in Computer Science, Information Technology, or a related field.
- 10+ years of experience in Martech, Adtech, and CX platform architecture, integration and implementation.
- Demonstrated success designing solutions for highly matrixed enterprise organizations.
- Strong technical expertise in Martech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), Adtech solutions (e.g., Google Marketing Platform, The Trade Desk, LiveRamp), and CX platforms (e.g., Qualtrics, Pega, Optimizely).
- Proficiency in programming languages such as JavaScript, Python, and query languages such as SQL.
- Experience designing systems integrated with cloud platforms such as AWS, Azure, or Google Cloud, with an understanding of products within these.
- In-depth understanding of data management and data integration processes.
- Excellent problem-solving skills and the ability to work under pressure.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proven track record of successfully leading technical projects from conception to completion.
Preferred Qualifications:
- Master’s degree in Computer Science, Information Technology, or a related field.
- Certifications in relevant Coud, Martech, Adtech, or CX platforms.
- Experience with AI and machine learning applications in marketing.
- Familiarity with Agile/Scrum methodologies.
