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POSITION SUMMARY
The Social Media Content Manager is responsible for agile creative and production development to support the execution of always-on organic social media across top social platforms for a dedicated energy & retail client. The Social Media Content Manager is passionate about engaging with consumers online through powerful, smart and on-trend creative, paired with timely and on-brand community engagement. Must be bilingual (English/French)
JOB DUTIES
Support client in building the brand presence on all social media platforms through organic content creation & community management including but not limited to: Facebook, Instagram, Twitter, Pinterest, TikTok and YouTube
Plan, develop and coordinate approval of the always-on organic creative by social platform for monthly and real-time moments; Instagram and TikTok are priority channels
Daily response management to all consumer commentary and strong proactive user engagement across all active social platforms in a timely manner; includes developing in-the-moment creative and posting opportunities
Lead updating of community management response documents in line with brand objectives, priorities and TOV
Leads on surprise and delight & contesting opportunities with the online communities, including project management, winner identification and fulfilment
Contributes insights from the community towards monthly and quarterly social media that will drive brand social media strategy and increase engagement
May support in ad-hoc requests for brand, such as paid social media copywriting and sourcing industry research
May support with meeting coordination, including building agendas, scheduling and preparation
Identifies and tracks trends to gain & maintain on-going understanding of channels, retail trade and relevant industries and knowledge/ understanding of brand’s consumers and lifestyle
Serve as ongoing brand champion to internal & external stakeholders
JOB QUALIFICATIONS
Minimum 2+ years in digital, social media, public relations and/or advertising across B2B and B2C companies, with a focus on Energy/CPG
Bachelor’s degree in Marketing or Writing strongly preferred (a combination of education and experience can be substituted)
Proven track record of exceptional written and verbal communication skills, with the ability to take on different brand tones and styles
Proficient in developing high-impact creative for social media, including graphic design, photography and short-format videos/GIFs
Superior attention to detail and organizational skills with the ability to deliver high quality, creative work, learn quickly, and manage deadlines
In-depth knowledge of and passion for monitoring online community platforms and best practices
Proficient in reviewing, analyzing and deriving key insights from social media communities
A strong understanding of popular social media channels such as (but not limited to) Facebook, Instagram, Twitter, Pinterest, YouTube, Tik Tok, Snapchat and how to effectively measure content performance on these channels
Stays up to date with and is knowledgeable on current and emerging social and content marketing trends
Solution-oriented with a strategic mindset and collaborative approach
Exceptionally results-driven, responsible and accountable
Experience of cross-functional team management including external agencies
Proficient in creative tools like Photoshop and Canva
WORKING CONDITIONS
Hybrid
The salary range for this position is CAD 45k minimum - CAD 58k maximum per annum. Compensation varies depending on location, job-related factors such as experience, responsibilities, and business needs.
This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.
As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.
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