Social Media Community Manager

Who we are: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. We are headquartered in Toronto, Canada with team members based across North America. 

In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighbourhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet. 

We’re looking for a highly motivated, collaborative, and social savvy Social Media Community Manager to join our Digital Marketing Team.

As the Social Media Community Manager, you’ll play a pivotal role in shaping our brand’s online presence. Reporting to the Social Media Manager, your primary responsibility will be to embody the voice and spirit of Open Farm across all social media platforms. You’ll serve as a brand steward, ensuring that our unique personality shines through in every interaction. You’ll operate at the forefront of cultural trends, engaging not just with our existing community but also connecting with wider audiences to amplify our mission, values and passion for pets.

The ideal candidate is a self-driven social media enthusiast, with a deep understanding of how community engagement fosters strong brand loyalty. As the Social Media Community Manager, you’ll excel in crafting and executing engagement strategies, and contributing innovative content ideas to our evergreen content calendar and campaigns. Your mission will be to foster meaningful connections with our audience, nurturing positive brand associations and driving community engagement.

How you’ll make an impact: (If this looks enticing, click “Apply!)

• Collaborate with the Social Media Manager to develop and implement impactful engagement strategies that resonate with Open Farm’s brand ethos and objectives.
• Maintain a deep understanding of Open Farm’s identity and brand voice ensuring our personality comes through in conversations.
• Maintain a great response time by responding to all comments and customer inquiries across all owned social channels. Support influencer programs by engaging with their content featuring Open Farm.
• Expand audience reach and insert Open Farm into culturally relevant moments by engaging with viral content, like-minded brands, and influencers to increase brand visibility.
• Craft engaging and clever comments to foster interactions and enhance community participation. Truly be the voice, of Open Farm. 
• Work collaboratively with our Digital, Creative, and Sales teams to create best-in-class community lead content.
• Report and define KPI’s for community engagement, analyze engagement to identify trends in and out of the Open Farm space to help adjust content strategy, and ensuring optimal engagement and growth.
• Perform quarterly assessments of competitors and sentiment to gauge customer perception, identifying positive and negative sentiments. Identify weaknesses and provide recommendations for improvements for Social, Customer Experience (CX), Customer Relationship Management (CRM), and Growth teams.
• Be a part of the digital marketing team, supporting content creation and brainstorming sessions across the department. 

We’re excited about you because:

• You have strong written and verbal communication skills.
• You’re a social media expert with experience using Facebook, Instagram, TikTok, YouTube, Twitter, and being up to date with the latest trends.
• Strong knowledge of social content and engagement best practices.
• Confident with analyzing and reporting social media analytics.
• Self-starter, driven, resourceful, capable of seeing a project through from inception to completion, passionate about the brand, optimistic, and adept at spotting opportunities in every corner.
• Curious and driven to ask questions for deeper understanding.
• Love pets! Bonus points if you have a furry best friend.

Education and Experience:

• BA Marketing, Journalism, or equivalent
• 2-3 years of experience in either social media management, engagement, social customer care, and marketing, either with a brand or digital agency.
• Have a track record of executing social media initiatives with demonstrated success building engaged communities.
• Strong collaborator
• Extensive knowledge using a variety of tech tools and platforms to measure performance such as Dash Hudson or similar platforms.
• Knowledge of Microsoft Office Software (Outlook, Word, Excel, PowerPoint).

What We Offer:

- Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company, with annual sales growth of over 60% YOY.

- Join a dynamic and supportive work environment with a team of dedicated, high–performing professionals.

- Market-competitive compensation.

-In addition to your PTO, we offer company wide wellness days and personal days to support your wellbeing

-Volunteer days to give back to our community

- Comprehensive healthcare coverage and Competitive 401k and RRSP plans with company match.

- Great office culture (with lot's of adorable pets!) where your pet interrupting video calls or in-person meeting is a norm!

- Discounted food for your furry family friends!

Our Values

We Raise the Bar | We Dream Big | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed| We Are One Team 

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.