Social Media, Associate Marketing Manager

What you’ll do

We are seeking a passionate and experienced Social Media, Associate Marketing Manager to join our growing team. If you’re someone who loves staying ahead of social trends, loves making fun and engaging content, and are passionate about social media, this role may be a great fit for you!

As an Associate Manager on the organic social team, you’ll play a vital role in directing social strategy for Canadian Tire Retail and Hudson’s Bay Stripes - two iconic Canadian brands. You’ll support our online community across many platforms by creating engaging content, analyzing performance and working cross-functionally with various internal teams. You’ll have the opportunity to interact with customers, agencies, creators, and other key internal stakeholders.

If you are passionate about Social and Social Media Marketing, are curious about retail in Canada, and enjoy working collaboratively with diverse teams in a fast-paced environment, we would love you to apply! Join us as a Social Media, Associate Marketing Manager and help shape our brand's online presence while delivering exceptional experiences to our customers. 

• As a Social Media, Associate Marketing Manager, you’ll support the Manager, Social Content in building strategic plans for our organic social channels by collaborating with internal teams and agencies to build/execute content calendars (brief, content review, production, publishing).

• Work cross-functionally with internal and agency partners (sports partnerships and community impact teams) to create and adapt content that aligns with business goals.

• Additionally, you will be occasionally responsible for leading content shoots, creating captivating organic content using tools like Canva. This could also include attending sports or partner events to create real-time content or occasionally working after hours/weekend work (less than 10% of time) to support key sales dates.

• A crucial aspect of your role is performance analysis. You will regularly track post analytics, review moderation reports, and analyze monthly and seasonal performance reports to direct strategy. Based on these insights, you will provide performance updates and reports to relevant teams to drive data-informed decisions. These insights will shape our strategy, channel development and organic content and ensure we stay closely connected to customer needs and brand perception.

What you bring

• Bachelor's or Master’s degree in marketing, communications, public relations or equivalent experience

• 4-6 years work experience in Social Media with a strong strategic background in content production and community management

• Strong attention to detail with the ability to analyze metrics, identify insights, and craft meaningful data stories for leadership teams

• Customer-focused individual, with exceptional written and oral communication skills

• Comfortable working independently with periods of ambiguity

• Comfortable working with tight deadlines

• Ability to collaborate with cross-functional teams from across the organization (PR, Merchandising, Brand, Customer Service, Community/Impact teams)

• Experience directing and collaborating with creative agencies

• Familiar with customer service protocols and community management and risk management

• Knowledge of Social Media platforms and back-end execution

• Strong understanding of content creation best practices by platform

• Experience with Sprout Social and/or other social media management programs

• Experience boosting posts/paid social media execution is an asset

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Our typical hiring range is between $64,000.00 and $106,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

This posting represents an existing vacancy within our organization.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.