SEO/GEO Lead

About Rentsync:
Rentsync is an award-winning, high-growth organization that provides high quality websites, marketing services, and software solutions to the rental and property management industry throughout Canada and the United States.

About the Role:

We're looking for a hands-on SEO/GEO operator to own organic and AI search from analysis through execution. This is not simply a strategy or advisory role — you identify opportunities and lead their implementation through hands-on execution and delegation. The ideal candidate is motivated by genuine ownership and the autonomy to act decisively on it. If this opportunity sounds like a great fit, we'd love to speak with you.

Duties & Responsibilities:

Audit & Opportunity Identification

• Analyze site performance across SEO and AI search (GEO): technical issues, content gaps, high/low-performing pages, and backlink opportunities
• Conduct competitor analysis and identify traffic gaps
• Prioritize actions by impact

Execution

• Implement on-page improvements directly or guide others through it: metadata, internal linking, content updates
• Make technical fixes or drive them through engineering
• Improve site structure, templates, and taxonomy

AI & Automation

• Build or leverage AI workflows to automate keyword research, gap analysis, and content optimization at scale
• Improve the efficiency and scalability of SEO operations

Performance Tracking

• Set up and manage SEO/GEO monitoring tools
• Track rankings, traffic, indexing, and performance
• Report on shipped work and measurable impact

Cross-Functional Duties

• Partner with product and engineering to scope and ship SEO initiatives
• Support marketing on content strategy

Essential Skills & Qualifications:

• 5+ years of hands-on SEO/GEO experience with proven, measurable traffic impact
• Strong technical SEO expertise in improving site structure, indexing, crawlability, duplication. 
• Proven examples of executing SEO changes, either hands-on in a CMS or by leading others through implementation 
• Ability to conduct keyword research, backlink analysis, and competitor benchmarking
• Work cross-functionally with product and engineers to deliver SEO initiatives 
• Skilled at using AI tools to scale SEO workflows
• Have built automations, scripts, or agents
• Fluent in English
• Legally entitled to work in Canada

Additional Preferred Qualifications:

• Basic coding ability (HTML, CSS, JS; Python a plus) is an asset, not a requirement
• Familiarity with AI search, LLM-driven discovery, and MCP
• Able to work 2 days per week in one of Rentsync's regional offices (Toronto, St. Catharines or Montreal)