About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About the team:
We’re a team of 80+ designers, writers, researchers, and systems thinkers devoted to building experiences that feel both intelligent and human. We perceive language as the connective tissue between people, products, and intelligence.
If designing experiences where AI works with people—anticipating needs, explaining decisions, and amplifying empathy—lights you up, you’ll thrive here.
About the role:
Lead the next chapter of Content Design at Gusto for an AI-enabled world within our flagship Pay Group. You’ll shape how our words, interactions, and intelligent systems come together to make payroll—and all the work around it—feel effortless, transparent, and human.
As AI transforms how small businesses manage time, pay, and compliance, we’re reimagining how content powers clarity and trust. You’ll define how Gusto’s Pay experiences communicate, guide, and collaborate—with both people and AI agents—in ways that feel deeply human and unmistakably “Gusto.”
You’ll partner with designers, PMs, and AI researchers to build the frameworks, language systems, and tone strategies that help us design, measure, and scale AI-powered experiences.
Here’s what you’ll do day-to-day:
- Proactively gather context on product roadmaps across your scope, and prioritize the initiatives where you’ll have the most impact.
- Ship customer-facing UI content, content hierarchies, user flows, and information architectures. You’ll do this independently in some cases, but mostly by pairing with cross-functional partners across product design, product management, and engineering.
- Collaborate with design leaders to set UX direction at the feature and product level.
- Partner with our platform teams to leverage and evolve our use of AI, both at the company level and on specific projects
- Support cross-functional teams in refining their own UI content and learning basic content design skills.
Here’s what we're looking for:
- Breadth of impact: You should have demonstrated experience prioritizing your focus across a number of opportunities, and be able to articulate how you made prioritization and tradeoff decisions.
- Builder mindset: The person in this role will ship customer-facing products, not just documentation and frameworks. You should have examples of features you played a key role in designing and shipping. Ideally you can demonstrate how you iterated on the content quality of these features over time.
- High quality bar: This role will be a tireless advocate for our customers’ experience with Gusto. You should be able to demonstrate how you’ve championed content quality across an organization, and improved teams’ content skills and ways of working.
- Comprehensive content toolkit: The person in this role will do more than UI writing. You should have a well-rounded content design practice, ideally including aspects of information architecture, UX design (especially information hierarchies and user flows), and evaluative research. You should be able to demonstrate how you’ve had structural and strategic impact on your past projects.
- Experience with or appetite for AI: This role will heavily lean on AI, whether that’s using patterns from our platform teams on their projects or contributing to the platform at large. While deep experience is not a must, you should be able to demonstrate ongoing efforts to educate yourself and learn about this emerging area.
At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.
Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver & most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
