Senior Social Media Specialist - Paid

Your Moneris Career - The Opportunity

Are you passionate about creating high-impact social media campaigns that drive brand recognition and conversions? Do you thrive in a collaborative environment where innovation and data shape your strategies? As the Senior Paid Social Media Specialist, you will be a vital part of our Growth & Lifecycle team within Marketing and Communications. You will own end-to-end paid social initiatives and work alongside talented teams to bring our brand to life across the digital landscape.

Location: You will be based in our Toronto office and will work in a Hybrid model.

Reporting Relationship: You will report to the Manager, Digital Advertising.

Your Moneris Career - What you'll do

• Create Impactful Campaigns: Design, manage, and optimize paid social media campaigns across platforms like Meta, TikTok, LinkedIn, and X to achieve measurable business goals.

• Collaborate Across Teams: Work closely with marketing and creative teams to align paid social strategies with broader marketing initiatives and craft compelling, on-brand ad creatives.

• Leverage Data for Success: Dive into audience insights to develop precise targeting strategies and provide actionable recommendations for continuous improvement.

• Push Boundaries: Stay ahead of trends by testing new platforms, ad formats, and creative approaches to keep Moneris at the forefront of digital innovation.

• Drive Results: Manage campaign budgets, forecast ROI, and execute A/B testing strategies to optimize performance and maximize conversions.

• Stay Ahead of the Curve: Monitor emerging trends and best practices in social media advertising to ensure our strategies remain fresh and effective.

Your Moneris Career - What you bring

• Bachelor’s Degree or College Diploma in Marketing, Communications, or Digital Marketing.

• 3+ years of experience in paid social media.

• Experience with A/B testing, conversion tracking, retargeting, and optimizing for ROI.

• Strong understanding of social media editing, publishing and reporting tools and platforms.

• Expertise in paid social platforms and data-driven campaign management.

• A creative and analytical mindset, always seeking ways to innovate and improve.

• A passion for collaboration and aligning strategies with overarching marketing goals.

• Strong understanding of compelling ad copy, visuals, and video content that resonate with target audiences, aligns with brand standards, and performs well across the individual social media platforms.

• Fluent in English (reading, writing, and verbal).

Nice-to-have...

• Certifications in Meta Blueprint, TikTok Media Buying, LinkedIn Marketing Lab, or other relevant advertising platforms are a bonus.

• Bilingualism in French is considered an asset.

Your Moneris Career - What you get

• Comprehensive Total Rewards Program including bonuses, flexible benefits starting from day 1, and your choice of either a health spending account (HSA) or personal spending account (PSA)

• RRSP matching & defined contribution pension plan

• Learning & development programs and resources including unlimited free access to Coursera and an Educational Assistance Program

• Holistic approach to your well-being, with an Employee Assistance Program for you and your family, access to 24/7 virtual health care, wellness events and a supportive workplace culture

• A workplace committed to investing in Diversity, Equity and Inclusion (DEI) through various initiatives including, employee inclusion groups (EIGs), mentorship, DEI learning and workshops, educational events, and various resources including an internal DEI website and newsletter

• Company-wide paid year-end closure & personal time off (including religious, personal, and volunteer days)

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers

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Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.