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Lead and manage SEO strategies, communicate with clients, conduct keyword research, and implement technical SEO recommendations. Drive innovation within the SEO practice and mentor junior team members.
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The purpose of this role is to lead and manage the implementation and execution of SEO strategies and the day-to-day communication with clients to help achieve their goals.
Job Description:
Cardinal Path is a premier digital analytics and marketing firm, dedicated to delivering insights and measurable outcomes that grant our clients a distinct competitive advantage. We partner with industry leaders at the strategic, business, and technical levels to drive tangible, quantifiable value.As a Senior SEO Consultant at Cardinal Path, you will be on the front lines, crafting and executing cutting-edge SEO strategies for a world-class, multi-industry clientele. This is a dynamic, high-impact role that demands advanced, full-spectrum SEO expertise, deep comfort with therapidly evolving search and AI-driven landscape, and a strong technical mindset.Core Responsibilities- Lead Strategy & Execution: Spearhead the development and execution of holistic SEO strategies, coordinating team tasks for technical audits, performance monitoring, and rapid opportunity identification.
- Client & Project Management: Manage a roster of high-value clients, utilizing agile best practices to ensure project efficiency, clear communication, and goal alignment.
- Modern Search Intelligence: Conduct advanced semantic keyword research, utilizing topic cluster modeling and deep analysis of user and search intent to maximize E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
- Technical SEO Mastery: Drive implementation of complex technical SEO recommendations (e.g., site architecture, core web vitals, structured data/schema, indexation management), coordinating directly with development teams to ensure flawless execution.
- Innovation & Thought Leadership: Stay ahead of all major search algorithm updates, generative AI implications, and industry trends. Help build an innovative SEO practice by refining internal processes, evaluating next-gen tools, and sharing thought leadership across the firm and industry.
- Cross-Functional Impact: Collaborate seamlessly with teams in Digital Intelligence, Digital Transformation, and Account / Project Management to identify and capitalize on integrated growth opportunities for clients.
- 3-5+ years of progressive, hands-on experience in Search Engine Optimization, preferably within a fast-paced agency or consultancy environment.
- Expert Technical SEO Knowledge: Proven mastery of SEO methodologies and implementation, including Core Web Vitals, advanced JavaScript SEO, large-scale site migrations, and sophisticated use of structured data.
- Data Proficiency: Demonstrated experience with platforms like Google Analytics 4 (GA4), Google Search Console (GSC), and enterprise-level SEO suites (e.g., Screaming Frog, Semrush, Botify, DeepCrawl, Brightedge).
- Communication & Project Management: Exceptional written and verbal communication skills, with the ability to translate highly technical concepts into clear, actionable business recommendations for executive-level clients.
- Holistic Digital Understanding: Solid understanding of the integrated digital ecosystem, including the interplay between SEO, Paid Media, Content Strategy, and Product Development.
- Bonus Skills: Foundational coding knowledge (HTML, CSS, JavaScript) is a significant advantage. Experience with international search optimization, E-commerce SEO, and local search is highly desirable.
- Adaptability: Thrive in a dynamic, internationally dispersed organization, demonstrating resilience and a proactive, process-oriented mindset.
- Mentorship: Act as a mentor and trainer, elevating the technical and strategic abilities of junior team members.
- Strategic Problem Solver: Use sound judgment to proactively identify risks and opportunities, drive focused decisions, and constructively resolve conflicts within a growing team.
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Location:
TorontoBrand:
Cardinal PathTime Type:
Full timeContract Type:
PermanentWhat you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
