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Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.
Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?
At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!
What will you work on?
The Senior Research Specialist will be responsible for identifying, developing and implementing strategic Qualitative and Quantitative research programs to support revenue growth across our Global Business Units. These programs will include, but are not limited to, consumer segmentation, product development evaluation, shopper journey, play pattern identification, and marketing communications analysis.
How will you create impact?
- Manage the global market research for multiple categories, leading multiple projects concurrently
- Provide marketing research project leadership through identification of appropriate research objectives, methodologies and provide actionable recommendations to the business teams
- Translate data and information into actionable insights and business recommendations utilizing best in class “story telling” and engaging communication
- Manage and execute in person play testing with kids and families
- Facilitate communication between Consumer Insights Team and key business stakeholders
- Develop tools, scorecards, and presentations driven by category
How will you fit into the team?
- Experience across a broad range of market research techniques and analytical techniques such as: Brand Tracking, Concept Screening, Packaging Testing, U&A, Segmentation, Communication/Ad Testing, Pricing Sensitivity, Preference Testing, Category/Consumer Exploration
- Demonstrated thought leadership and proven ability to integrate marketing research knowledge to drive business planning and decisions; Able to synthesize learnings/implications from multiple data sources – can tell a story, an influential communicator
- Understanding of market research methodologies, suppliers, best practices
- Understanding of marketing processes: business planning, marketing strategy, advertising development, product innovation
- Competency in managing complex/strategic research projects
- Strong ability to analyze and interpret results
- Ability to effectively present to senior & diverse audience
What are your skills and experience?
- Prior experience in market research on client and supplier side
- Extensive knowledge of qualitative and quantitative research methodologies/techniques
#LI-Hybrid #LI-HM1
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks!
What’s it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.
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We do appreciate all interest; however only those selected for interview will be contacted.
Spin Master Toronto, Ontario, CAN Office
225 King St W, Toronto, Ontario, Canada, M5V
