Senior Programmatic Specialist

Posted 9 Days Ago
Be an Early Applicant
Toronto, ON
Hybrid
3-5 Years Experience
AdTech • Digital Media • Marketing Tech
Marketing built on proof, not promises.
The Role
The Senior Programmatic Specialist is responsible for campaign setup, management, optimizations, and performance reporting. They aid the Account Manager in executing, managing, and optimizing online media campaigns for agency clients. The role involves developing client-facing reports, trafficking campaign tags, QA processes, and providing auditing reports to Agency partners.
Summary Generated by Built In

Company Description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

PMX (Publicis Media Exchange) is the commercial arm of Publicis Media, driving and delivering value for clients, while fostering and building marketplace leading partnerships with media owners. PMX drives value for the brand agencies through intelligent investment and centres of excellence within buying and digital practices such as television, radio, ooh, search, social, programmatic and ecommerce.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

The Sr. Programmatic Specialist is responsible in aiding activities such as campaign setup, campaign management, optimizations and performance reporting. The Sr. Programmatic Specialist is responsible for identifying and implementing optimizations as approved by the Account Manager and client. He/she provides input in the construction of client decks and status documentation. ​The Sr. Specialist support the Account Manager and in client activation.​

Responsibilities 

  • Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) ​

  • Manage the execution and optimization in preparation for campaign launch for smaller accounts​

  • Assist in the development of client-facing campaign performance reports​

  • Trafficking campaign tags into Programmatic platforms​

  • Running the campaign QA process to ensure accurate campaign implementation and pacing​

  • Providing monthly auditing reports to Agency partners & actualize bill/pay systems when applicable​

Qualifications

  • 3+ year of experience in digital marketing​

  • 2+ year hands on experience with DV360 or Goggle ​

  • Experience with Verizon or Amazon is beneficial ​

  • Understanding of traditional and interactive media planning elements​

  • Proficiency in Microsoft Office solutions​

  • Strong analytical thinking and mathematical skills​

  • Excellent communication and writing skills​

  • Ability to organize and manage detail work​

Additional Information

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted

Top Skills

Dv360
Google
The Company
Mississauga, ON
8,000 Employees
Hybrid Workplace
Year Founded: 1969

What We Do

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.

Why Work With Us

Check out these resources to learn more about what makes Epsilon EPIC:
• Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

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