Senior Programmatic Manager

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Purpose of Job:

The Sr. Programmatic Manager is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You have experience in both programmatic strategy and planning as well as the tactical execution of campaigns across multiple DSPs. You will own the account management, service, planning, setup and activation of your respective programmatic campaigns for your assigned clients.

The Sr. Programmatic Manager develops positive relationships with Junior and Senior agency partners and clients while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines client service, planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels.

The Sr Programmatic Manager thinks beyond their campaign assignments and generates new ideas and solutions to help the wider programmatic business. They provide support to the Programmatic Managers, consulting on Programmatic best practices, strategy and tactical execution and optimisation.

Duties

• Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
• Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
• Leads discussions about potential campaigns and attends new campaign briefings, including assisting agency with the RFP on assigned campaigns
• Manages complex campaign set up for assigned campaigns and provides consultation to Programmatic managers on their campaign set up.
• Seeks opportunities for innovation and test and learns on assigned clients, bringing new opportunities to the agency and client.
• Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client, delivering best in class programmatic strategy.
• Demonstrates expertise across different platforms and ensures all media plan requirements are correctly communicated to all relevant teams including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting. Acts as a resource for Programmatic Managers and coordinators.
• Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaigns and recommend alternatives to deliver when the need arises
• Manage, optimize all in-house tactics as per defined best practices, managing pacing, performance and quality with direct actions in console
• Ability to troubleshoot campaign issues as they arise, supporting the wider team and finding appropriate resolutions.
• Keep regular and detailed optimization notes and campaign insights, with the ability to provide meaningful insights
• Demonstrates knowledge of programmatic landscape and partner value proposition
• Utilizes proprietary products and platforms to delivered advanced programmatic campaigns.
• Participate and share ideas in client meetings, brainstorms and presentations
• Innovation – comes to managers with new ideas/processes/additions to the services, planning and trading toolkits
• Supports Associate Director and Director with training and onboarding of new employees
• Establish a respectful relationship with internal and external teams

Required Skills

• 3+ years hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, or other DSP)
• A deep knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed)
• Ability to manage multiple priorities, deadlines and client demands
• Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, and Amazon
• Demonstrated ability with applicable 3rd party verification tools including IAS, DoubleVerify and Nielsen.
• Ability to rationalize and explain decisions with supportive logic and data, deploying evidence-based planning and strategy
• Ability to navigate ad-server and ad-verification platforms and pull reports as needed
• Excellent communication and Interpersonal skills
• Passion for problem solving and digital media
• Proficient in Microsoft Office Suite including Word, Excel, PowerPoint and Outlook
• Demonstrated ability using Excel, including, but not limited to pivot tables, advanced formulas and visualizations
• Strong attention to detail
• DSP certifications in relevant DSPs

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.