Senior Product Owner - Customer Data Platforms (CDP)

Are you passionate about leveraging data to transform customer experiences? At Manulife, we’re on a mission to deliver personalized, impactful digital interactions that make a difference in people’s lives. As a Senior Product Owner – Customer Data Platforms (CDP), you will lead the planning and delivery of CDP implementations within our Global Digital Marketing team. In this role, you’ll shape our MarTech ecosystem, drive innovation, and enable data-driven personalization across the organization. This is your opportunity to collaborate with talented teams, lead strategic initiatives, and make a tangible impact on how we connect with millions of customers worldwide.

Position Responsibilities

• Partner with Business, Marketing, Program Management, and Data Office teams to gather and document requirements for CDP use cases.

• Collaborate with data enablement and engineering teams to analyze technical dependencies and ensure alignment with business objectives.

• Drive product strategy, planning, and delivery of CDP capabilities to enable personalization across the organization.

• Create and maintain a roadmap for use cases and technical enhancements, prioritizing delivery with business analysts and data engineers.

• Lead Agile squads, manage backlog, and ensure timely delivery of projects while increasing squad velocity.

• Define, measure, and report KPIs for use cases and campaigns in partnership with Measurement & Insights teams.

• Serve as the main point of contact for Canada segment CDP projects, managing backlog and feature prioritization.

• Facilitate communication between business units and technical teams, maintaining RAID logs and process documentation.

Required Qualifications

• 5+ years of experience in a similar role, particularly in MarTech implementation projects.

• Bachelor’s degree or equivalent experience in Business Administration, Information Technology, Data Science, or related field.

• Strong understanding of data engineering principles and web/app data collection.

• Experience leading digital transformation projects and managing cross-functional teams.

Preferred Qualifications

• Familiarity with Adobe Experience Platform (AEP) and Customer Data Platforms (CDP).

• Knowledge of offline data integration and Azure Data Lake.

• Relevant certifications in CDP, digital transformation, or project management.

• Experience in the financial services industry in Canada.

When You Join Our Team

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.