Senior Product Marketing Manager - Competitive Intelligence

Sr Product Marketing Manager  - Competitive Intelligence

Boston, MA (hybrid) 

The position 
As a Sr. Product Marketing Manager focusing on Competitive Intelligence at Nasuni, you will play a crucial role in shaping our product marketing strategies and enabling our go-to-market (GTM) teams by providing deep insights into market trends, competitor strategies, and customer needs within the infrastructure space. Your work will directly influence go-to-market strategies, product development, and ensure our product positioning is compelling, differentiated, and effectively communicated to our target audiences. If you are passionate about product marketing, tracking market trends, analyzing competitors, and developing strategic insights, and are ready to make an immediate impact, we’d love to hear from you! 

 
As the Product Marketing Manager, you will ... 

Competitive Intelligence:  

• Strategic Segmentation: Identify and segment top competitors into multiple tiers, maintaining a detailed repository of intelligence.  
• Product Evaluation: Conduct hands-on assessments of competitive products, analyze pricing models, and understand field sales tactics.  
• Rapid Response: Deliver quick-turnaround “day 0” analysis on major competitor announcements and market shifts.  
• Trend Monitoring: Stay vigilant on industry developments and emerging threats that could impact Nasuni. 2. Competitive Strategy Development 
• Collaboration, Communication, and Training:  
• Work closely with product management, sales, marketing, and executive stakeholders to communicate competitive insights and develop strategies that effectively counter competitive threats.  
• Develop, present, and maintain training to sales teams, equipping them with the knowledge and tools to effectively compete in the marketplace. 
• Collaborate with Product Management to influence the product roadmap based on competitive intelligence. 

Content Development:  

• Craft compelling messaging and positioning documents that clearly differentiate our products in the market.  
• Develop a range of marketing materials including competitive playbooks, battle cards, competitive talking points, white papers, and more that articulate the value proposition of our solutions. 
• Develop playbooks, battle cards, and other resources to equip sales teams with winning strategies.  

GTM Planning & Execution: 

• Architect scalable GTM plans and drive meaningful product adoption and revenue growth for Nasuni platform capabilities, products, and solutions relative to competitors. 
• Launch new, innovative products and features into the market that cut through the noisy landscape to drive awareness, engagement, and demand while partnering closely with the marketing team. 

Performance Measurement:  

• Monitor and report on the effectiveness of competitive strategies and GTM tactics (win/loss analysis, etc.), making recommendations for continuous improvement.  

Skills + experience we look for are … 

• 5+ years of functional experience in product marketing, competitive intelligence, and/or top-tier management consulting experience preferred, ideally within enterprise software or cloud storage.  
• Technical Expertise: Hands-on experience analyzing and evaluating technical products. 
• Exceptional analytical, written, and verbal communication skills with the ability to distill complex information into actionable insights. 
• Industry Knowledge: Understanding of the cloud storage and enterprise IT markets is a plus. 

The ideal candidate is ... 

• Smart: Intellectual curiosity is critical at Nasuni and in this position. 
• Self-Starter: Takes initiative and does not wait to be told what to do . 
• Empathetic: Can put yourself in the position of your internal and external collaborators as well as Nasuni customers. 
• Positive: Has a relentlessly positive attitude, a strong sense of humor, and the ability to have fun at work. 
• Passionate: Nasunistas are very passionate about the company and our mission to disrupt the data platform and services market. 

About Nasuni

Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.

Why work at Nasuni?

As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US.  Benefits packages generally include:

• Best-in-class employee onboarding and training
• “Take What You Need” paid time off policy
• Comprehensive health, dental, and vision plans
• Company-paid life and disability insurance
• 401(k) and Roth IRA retirement plan
• Generous employee referral bonuses
• Flexible remote work policy
• 10 paid holidays
• Wide array of wellbeing offerings
• Pre-tax savings accounts with company contributions
• An Employee Assistance Program to help deal with life’s difficulties and stressors
• Great team culture and social activities
• Collaborative workspaces
• Free on-site fitness centers and stocked kitchens in select office locations
• Professional development resources

To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes.

Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.