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AfterShip

Senior Product Marketing Manager

Posted 2 Days Ago
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Toronto, ON
Senior level
Toronto, ON
Senior level
The Senior Product Marketing Manager will develop positioning and messaging strategies, drive GTM initiatives, and create sales enablement materials for AfterShip's products. This role requires a deep understanding of eCommerce trends, cross-functional collaboration for product launches, and the ability to analyze market data.
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About Us

AfterShip, recognized as a Great Place to Work Certified company, is at the forefront of transforming the global eCommerce landscape. Our mission is to empower eCommerce retailers to create and manage the world’s best online shopping experiences. Powering over 4.4 billion shipment trackings for over 20,000 global brands like Samsung, GymShark, Dr. Squatch, Citizen, Mejuri and Aesop, AfterShip revolutionizes how businesses engage with customers after purchase. We are pioneering AI-driven post-purchase solutions, from smart shipment tracking and returns management to personalized product recommendations and AI-powered delivery estimates.

Having secured a $66 million Series B in 2021, we are accelerating our growth and continuing to shape the future of eCommerce.

At AfterShip, we are building a diverse and high-performing culture that encourages collaboration and experimentation on a global scale. Even as a company with over 10 years under our belt and 450 AfterShippers across our 8 global offices, we embrace a dynamic and agile approach to our work.

We operate with a flat team structure, where you will have opportunities to contribute your ideas and take ownership over your work to create meaningful impact for the business and the customers we serve. If you’re looking for a vehicle to achieve your professional goals and work alongside fantastic teams, we invite you to join us.


Your Mission: 

AfterShip is looking for a Senior Product Marketing Manager to join our growing Marketing team. You will be expected to bring innovative ideas and creative strategies to fuel AfterShip’s marketing engine growth and front-line enablement.

You will bring your prior experience in SaaS software marketing, and knowledge of the eCommerce industry to help craft positioning, messaging, lead go-to-market (GTM) strategies, and sales enablement. As you play a significant part in our team’s success, you will have a high-visibility, high-impact opportunity that allows you to exercise your strategic vision, business acumen, storytelling skills, and technical expertise.

The ideal candidate would describe their approach to work as ‘customer-centric’, you go the extra mile to develop an intimate understanding of actual (not perceived) customer and prospect needs and learn everything you can about the latest (and evolving) state of the target market. You possess the skills and perception to be a strategic, holistic and multidimensional thinker and natural storyteller.

This role is part of AfterShip's Global Marketing team, reporting into the team lead of Product Marketing based in APAC. As such, there may be the need to work outside of regular office hours for team meetings or in order to collaborate with members of the team in APAC up to twice a week. 

Sound like a fit for you? Then send us an application - we'd love to hear from you!


What You’ll Do: 

  • Develop an in-depth technical understanding of AfterShip’s products and features, acting as a subject matter expert cross-functionally.
  • Collaborate cross-functionally on the creation of high-quality product collateral including sales decks, product use cases, solution briefs, messaging guides, case studies, web content, blog posts, and other assets to maximize the effectiveness and diversified use of our products in the market.
  • Drive GTM strategies and cross-functional coordination to facilitate rapid and successful product and solution launches, positioning and sales enablement materials.
  • Stay on top of the industry trends, new technology, competitor dynamics and ecommerce best practices to provide insights on GTM plans and enhance product messaging. 
  • Fuel our marketing engine and generate revenue demand with impactful, data driven product positioning, messaging and thought leadership.
  • Leverage a variety of data feedback loops to plan and execute user research programs and complete user journeys to distill insights and refine our profile target personas.
  • Additional responsibilities and duties as required.


Who We're Looking For:

  • 4+ years of B2B product marketing experience; 2+ years of proven and demonstrable experience in industry solution GTM and product launches
  • Bachelor’s Degree in business or technical discipline, or equivalent years’ experience (MBA or equivalent experience preferred but not required)
  • Prior experience working within a high-growth SaaS company is required; experience in sales enablement and asset creation in eCommerce industry is required; And experience in AI is strongly preferred
  • Enthusiastic spokesperson/product marketing ambassador with exceptional communication and interpersonal skills
  • Ability to effectively create compelling written content
  • Analytical mindset with the ability to gather and analyze market data for informed decision-making
  • Capable of working proactively and independently, as well as collaboratively
  • Experience in global cross-functional collaboration to drive key initiatives, with the ability to handle multiple projects at the same time
  • Capable of cultivating an in-depth understanding of complex technical products, then simplifying and packaging them for a variety of personas and markets


At AfterShip, we understand that not all applicants will have skills that match the job description exactly. We value diverse experiences and respect that experience comes in many different forms, so even if you feel you may not meet every qualification to a T then we still encourage you to apply. We are always looking for people who can help us continue to raise the bar for our team and who want to join us on our mission. 


Why You Should Join Us:

  • Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
  • Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
  • Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
  • Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
  • Flexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.

Perks:

  • Competitive compensation
  • Remote-first/hybrid-flexible work setups
  • Healthcare coverage offered from day 1
  • Career progression & professional development
  • Retirement Plans including company match
  • Invest in your learning + monthly book perk
  • In-office lunch and commuter benefits for those located in our hub locations


We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with the legislative requirements of this job’s location. Please let us know if you require accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Top Skills

Saas,Ecommerce,Ai

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