We are looking for a high-energy Senior Performance Marketing Manager to join us as a dedicated contractor. Reporting to the Senior Manager of Digital Demand Generation, you will be the driving force behind our performance on high-intent and community-driven channels. You aren't just "managing" ads; you are owning the pipeline generated from Reddit, X, and our primary review platforms (G2, Capterra). We need a "plug-and-play" expert who moves fast, thrives in a high-growth environment, and requires zero ramp-up time to deliver impact.
This role is an hourly, part-time Navan employee and will be expected to work 25-30 hours / week.
What You’ll Do:
- Channel Ownership: Own the end-to-end lifecycle of paid campaigns across Reddit, X (Twitter), and B2B Review Sites (G2, Capterra).
- Creative Velocity: Partner closely with the creative team to develop platform-native assets. You’ll proactively manage creative refreshes to combat ad fatigue and ensure our brand cuts through the noise.
- Review Site execution: Execution and management of paid placements and lead generation on review platforms including G2 and Capterra.
- Strategic Optimization: Go beyond clicking buttons. You will analyze full funnel metrics and buyer Intent signals to adjust budget and bidding strategies and pivot spend toward high-converting campaigns in real-time.
- Account Hygiene & QA: Maintain obsessive attention to detail regarding tracking links, UTMs, and lead flow. You will perform regular audits to ensure zero "attribution leaks" between platforms and Salesforce.
- Performance Reporting: Deliver weekly "Winner/Loser" reports and monthly QBRs. We value insights over data dumps—your reports must focus on lead conversion and pipeline impact, not just vanity metrics like impressions.
What We’re Looking For:
- 5+ Years of Experience: Proven track record in Paid Media or Performance Marketing, specifically within a high-growth B2B SaaS environment.
- Platform Expertise: Deep, hands-on experience building and scaling campaigns within Reddit Ads and X Ads Manager. You know the nuances of these communities and how to convert them.
- Review Site Mastery: Deep knowledge of managing bids and lead-gen programs on G2 and Capterra
- Technical Proficiency: Expert-level proficiency in Asana, Jira, and Google Products. You must be comfortable navigating Salesforce to track lead lifecycle and attribution.
- Scrappy & Self-Directed: You are a proactive problem solver who doesn't wait for a brief to optimize a failing campaign.
- Experience with ABM (Account-Based Marketing) platforms and strategies.
The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity.
For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.
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