Senior Performance Marketing Manager, Emerging Product

The Team: 

Upstart’s Digital Marketing team drives scalable, data-driven customer acquisition across our lending products via performance marketing channels. We design, execute, and optimize digital media strategies that connect consumers to credit at the moments that matter most. Through rigorous experimentation, channel optimization, and disciplined CAC management, the team plays a critical role in fueling Upstart’s growth while maintaining strong unit economics for the business.

As the Senior Performance Marketing Manager, Emerging Products at Upstart, you will own and scale paid digital acquisition across key channels including SEM, paid social, display, and emerging performance channels. This is a newly created, zero-to-one role with the opportunity to build Upstart’s Home Equity Line of Credit (HELOC) performance marketing engine from the ground up. 

You will be responsible for day-to-day media buying and optimization in platform, including campaign setup, keyword and audience management, bidding, budgeting, creative testing, and landing page optimization.You will partner closely with Product Marketing, Analytics, Creative, and the HELOC General Manager to launch new campaigns, unlock new audiences, and rapidly test and iterate across messaging, targeting, and channel mix. 

This role offers exceptional ownership and visibility, with the chance to make a material impact on one of Upstart’s newest and most strategic product lines while laying the foundation for long-term growth.

How you’ll make an impact

• Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end.
• Build Upstart’s HELOC performance marketing engine from the ground up, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment.
• Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets.
• Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels.
• Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics.

Minimum Qualifications 

• 7+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display.
• Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets.
• Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
• Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
• Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key

Preferred Qualifications

• Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces).
• Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch.
• Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration.
• Preference for Eastern time zone candidates

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

What you'll love: 

• Competitive Compensation (base + bonus & equity)
• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart 
• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
• Employee Stock Purchase Plan (ESPP)
• Life and disability insurance
• Generous holiday, vacation, sick and safety leave  
• Supportive parental, family care, and military leave programs
• Annual wellness, technology & ergonomic reimbursement programs
• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
• Catered lunches + snacks & drinks when working in offices

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