Senior National Account Manager Canada

Department: Retail

Location: Remote (Toronto GTA based)

Salary: $80k - $100k CAD

Bubble Skincare is hiring for an experienced sales executive with a deep understanding of the Canadian retail landscape to join us as a Senior National Account Management to manage Shoppers Drug Mart and Walmart Canada. Using your extensive experience in sales planning, you will lead the short to medium-term planning of core and new products, sets, promotional planning, and marketing strategy. Reporting directly to the VP Business Development, you will collaborate with cross functional partners such as operations, retail marketing, education & finance teams, to support on ideation, account vision, and building blocks. This position will allow you to drive and deliver a sustainable growth plan for the brand in Canada, as well as driving day to day execution in addition to managing both retail sales and net sales targets on a monthly, quarterly and annual basis. 

PRIMARY EVALUATION METRICS Retail Sales, net sales, retailer P&L, trade/shopper marketing, strategic planning, country management

Responsibilities:

Strategic Planning:

• Extensive understanding of retailer and market nuances to help set overall account plan that guides priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business. Deep understanding of competitors and overall landscape. 
• Leads the initiative to work with marketing to develop full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and maximizes resources between B&M and .com
• Provides guidance to sales planning and demand planning to negotiate seasonal stock & sales plans. Works hands on with internal and retailer teams to drive orders and hit net sales targets.
• Collaboration across retail marketing, education, PR, community and creative to create a seamless omni-channel experience.
• Leads weekly sales analysis and feeds to senior leadership team weekly. Provides in depth findings and recommendations for next steps to deliver growth.

Forecasting & stock/sales plans:

• Provide plans and forecasts for seasonal stock and sales plans.
• Oversee the monthly feedback process for stock and sales plans, offering guidance to retail ops and developing high-level monthly re-projections and investment strategies by SKU/category.
• Support annual and rolling monthly forecast process in conjunction with the VP of Business Development.
• Manage overall gross profit margin, providing commentary and analytics, including calling out risks or opportunities in improving account profitability. Experience in P&L management. 

Business Development:

• Execute the end to end process of line reviews. This includes but is not limited to the pitch meeting, shelf modular planning, admin on retailer portal/forms, set up, and NPD forecasting. 
• Work closely with the brand product team to accurately and effectively build product pitch decks to unlock secondary space opportunities and expansion.
• Collaborate with leadership to build strategic decks for market meetings; comfortable in leading meetings and presenting information and strategy for business advantage. 

Marketing & Regional Support:

• Partner with marketing to ensure strong visual presence in stores, in market and on retailer.com (e.g., onsite exposure, offline exposure, mailers, email); spend for account; identifying opportunities to maximize marketing ROI and targeting efficiencies.
• Partner with Social/Digital teams to deliver a support plan in collaboration with the retail partner. Maximizing brand and retailer exposure across various touchpoints. 
• Act as a key point of contact for the Canadian PR agency, supporting on product focus strategies in line with retailer activations and knowledge of the Canadian market landscape. 
• Support on ideating and executing Canadian specific marketing initiatives (ie. events, partnerships)

Skills & Qualifications: 

• 5+ years in Account Management or Category Management (brand or vendor side).
• Experience working directly with Shoppers Drug Mart/Loblaws is essential.
• Passion in beauty & personal care including the beauty landscape in Canada. 
• Strong analytical skills and advanced Excel skills (ie Pivot Table, VLookup, Index/Match); ability to interpret data and create actionable insights. 
• Strong presentation skills and ability to present strategy and ideas to key stakeholders. 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments. 
• Strong organizational skills and attention to detail. 
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Ability to work independently with global teams that sit outside of market. 
• French is not required but would be an asset.