Senior Media Planner

Company Description

Spirit of a startup, soul of a powerhouse​
We are: Scrappy, Driven, Simple, and more importantly – dreamers. We are re-imagining what the future will look like with our clients in mind.​
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We take pride in our legacy and are committed to constant evolution – our world dictates that now more than ever. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands - the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.​
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Energy and innovation fuel our startup spirit, while our marketplace clout, exclusive partnerships, and global practice capabilities deliver our powerhouse soul for our clients.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

This Senior Planner at Spark will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skillset includes analytical skills, math proficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior. Attention to detail, comfort presenting, and an ability to coach are all essential.

Spark has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities 

• Responsible for client relationship management, project tracking and organization
• Responsible for day to day oversight on campaigns, with a particular focus on reporting and optimization​
• Analyzing campaign performance daily, compiling/checking reports from partners and CM360 and working towards optimization
• Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client’s advertising and media needs​
• Understanding marketing objectives and how they translate into media
• Developing an understanding of the client’s business and competitive landscape​
• Overseeing budget allocations across media resulting in strategic and effective media plans​
• Presenting plans to the client, and guiding planners on development and creation of strategy and decks​
• Clearly communicating media objectives, strategies and executional guidelines to execution teams and external partners​
• Maintaining strong relationships with media suppliers
• Utilization and knowledge of syndicated media, research, and other data resources​
• Active ownership of internal and external status documents and meetings​
• Developing POVs​
• Collecting and managing data to ensure monthly billing is accurate and on time

Qualifications

• Understanding of the digital performance marketing ecosystem
• 2-3 years experience planning online and offline channels with emphasis on digital and performance media
• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred​
• Strong written and verbal communication and presentation skills​
• Demonstrated experience in negotiation
• Able to work successfully within a team, owning projects and knowing when to delegate to manage a high volume client, while meeting deadlines ​
• Demonstrated critical thinking and problem solving abilities​
• Strong analytical abilities & proficiency in math​
• Ability to effectively utilize media research and reporting resources​
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.