Lead geotechnical and heavy civil construction projects from estimating and preconstruction through execution and closeout. Responsibilities include managing budgets, schedules, forecasts, contracts, change orders, subcontractors, suppliers, field teams, client relationships, safety, quality, and project financial performance. The role requires coordinating technically complex scopes such as deep foundations, shoring, drilling, ground improvement, grouting, and dewatering, with on-site work and regular travel to active project locations.
This is a remote position.
Our client is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are combining the worlds of insurance and technology to create an insurtech powerhouse, and are undergoing rapid digital transformation. T
They are looking for a Senior Marketing Specialist, Paid Search to join their growing marketing team. This is a hands-on individual contributor role for someone who enjoys being directly in the platforms, making optimization decisions, testing new approaches, and using data to improve acquisition performance.
Employment Type: Permanent, Full-Time
Locations: Remote - MUST be physically located in the US
Compensation: $80,000-90,000 base + 10% bonus + full benefits (see below)
What You’ll Do
- Own the day-to-day management and optimization of paid search campaigns across Google Ads and other search platforms.
- Build and launch campaigns, including keyword research, account structure, ad groups, targeting, creative, landing-page alignment, and conversion tracking.
- Manage budgets, bidding strategies, pacing, search terms, negative keywords, and campaign performance.
- Monitor key performance metrics including CPA, conversion rate, lead volume, impression share, click share, CPC, ROAS, and downstream lead quality.
- Optimize campaigns toward both online and offline conversions, including form submissions, calls, qualified leads, and policy or sales outcomes.
- Partner with analytics, sales, operations, and other marketing team members to understand lead quality and improve acquisition efficiency.
- Use CRM and conversion data to improve campaign optimization and attribution.
- Identify new opportunities through audience, keyword, competitive, landing-page, and funnel analysis.
- Develop and execute structured A/B tests across ads, landing pages, targeting, and bidding strategies.
- Build clear performance reporting and translate campaign data into actionable recommendations.
- Support new paid media channels and experiments as the marketing organization continues to evolve.
Requirements
What You Bring
- 4+ years of hands-on paid search or performance marketing experience.
- Strong recent experience directly managing Google Ads campaigns.
- Demonstrated ownership of campaign builds, keyword strategy, search-term optimization, bidding, budgets, pacing, and performance analysis.
- Experience managing meaningful lead-generation budgets and making independent optimization decisions.
- Strong understanding of CPA, ROAS, conversion rate, impression share, click share, lead quality, and acquisition funnel performance.
- Experience with GA4, Google Tag Manager, conversion tracking, and attribution.
- Experience optimizing toward offline or downstream conversions using CRM or sales data.
- Strong analytical skills and comfort identifying performance opportunities from campaign data.
- Ability to operate independently in a lean, fast-moving environment.
- Strong communication skills and ability to clearly explain what was changed, why, and what impact it had.
Benefits
- Employee Ownership Program - eligible employees share in the financial rewards as the company grows
- Professional Development Opportunities – access to learning and career growth initiatives
- Owner Referral Program
- Work-from-Home Reimbursement
- Digital Health & Wellness Platform - online fitness and wellbeing resources
- Canary Emergency Financial Assistance Program
- Comprehensive Medical, Dental, and Vision Coverage
- Life and AD&D Insurance
- Confidential Employee Assistance Program (EAP)
- Health Savings Account (HSA)
- Short-Term Disability Coverage
- Voluntary Benefits - supplemental accident, critical illness, and hospital insurance
- Employee Discounts
- 401(k) Plan with company matching contributions
- Paid Time Off Programs
- 11 Company-Paid Holidays
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We proudly support and partner with organizations that lift people up so everyone can succeed and thrive, and honour our candidates' experiences, perspectives and unique identity.
We are committed to continuing to make diversity, equity, and inclusion part of everything we do – from how we work with our talented candidates to how we support our clients in building their diverse workforce.
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