- Major Tasks, Responsibilities, and Key Accountabilities
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Strategy Development: Collaborate with the marketing team and senior leadership to develop comprehensive marketing strategies aligned with business goals and objectives.
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Campaign Management: Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, events, and traditional channels.
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Content Creation: Oversee the creation of engaging and relevant marketing content, including website copy, and multimedia assets.
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Brand Management: Ensure brand consistency across all marketing initiatives and touchpoints, including messaging, visuals, and tone of voice.
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Market Research: Conduct market research and analysis to identify trends, opportunities, and customer insights to inform marketing strategies and tactics.
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Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable insights and recommendations for optimization.
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Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including merchandising, sales, and design, to ensure alignment and integration of marketing efforts.
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Stay Updated: Stay informed about the latest trends, best practices, and technologies in marketing, continuously seeking opportunities to enhance marketing effectiveness and efficiency.
Nature and Scope
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Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems. Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.
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Independently performs assignments with instruction limited to the expected results. Determines and develops an approach to solutions. Receives technical guidance only on unusual or complex problems or issues.
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May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc.
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Contributes to employees' professional development but does not have hiring or firing authority.
Work Environment
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
- Typically requires overnight travel less than 5% of the time.
Education and Experience
- Bachelor's degree in Marketing, Business Administration, or related field
- 5+ years of experience in marketing, with a focus on developing and implementing marketing strategies and campaigns.
- Proven track record of success in driving measurable results, including lead generation, customer acquisition, and revenue growth.
- Strong analytical skills and proficiency in marketing analytics tools and platforms.
- Excellent communication, interpersonal, and leadership skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Creative thinking and problem-solving abilities.
- Experience working in a B2B environment is a plus.
Our Goals for Diversity, Equity, and Inclusion
We are committed to creating a culture that promotes equity, respect, and advocacy for every HD Supply associate. We value the diversity of our people.
Equal Employment Opportunity
HD Supply is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
