Responsible for managing marketing platforms, improving workflows, ensuring data integrity, training team members, and enhancing the Martech stack in collaboration with IT and cross-functional teams.
Service Center
CSCS TXJob Description
- Own the configuration, maintenance, and performance of marketing platforms including CRM, CDP, CMS, VOC and analytics tools.
- Manage integrations between marketing systems and other business platforms as needed.
- Evaluate new technologies and lead implementation projects to enhance marketing capabilities.
- Partner closely with IT, Intake and other cross-functional teams to guide, maintain and enhance the Martech stack
- Serve as the primary administrator for marketing tools, managing user access, permissions, and system updates.
- Troubleshoot technical issues and coordinate with vendors and/or IT for resolution.
- Develop and maintain documentation for system configurations, workflows, and best practices.
- Ensure customer data integrity across platforms through regular audits and hygiene practices.
- Collaborate with IT and other data teams to define and enforce data and security standards, taxonomy, and opt-in/out compliance.
- Improve marketing workflows by partnering closely with the team, discovering key need-states and enhancing tools.
- Train marketing team members on platform usage and new features as needed.
- Identify opportunities to improve marketing team efficiency and scalability.
- Maintain up-to-date knowledge on digital best practices in order to seek, implement and measure better solutions
- Proactively bring improvement recommendations related to tech stack, architecture, content development, reporting/data, tracking, etc.
Skills needed:
- Bachelors in Marketing, Technology, Business, Information Architecture, or related degree
- Minimum 5 years experience with full Marketing tech stacks, demonstrating proven evaluation, selection, integration and optimization of toolsets
- Understanding of migrating from legacy or home-grown systems to out-of-the-box, enterprise Marketing solutions
- Proven analytical skills; ability to evaluate core functional needs and translate into meaningful capabilities
- Excellent vendor management skills, strong partnership development and existing Martech contacts
- Strong B2B2C business acumen, understanding how to translate business goals into marketing functionality and martech solutions
- “Quick win” mentality: establish use case roadmap ensuring initial pilot successes to maintain momentum and team attention
- Strong prioritization skills understanding troubleshooting urgency and project balance
- Spirit of curiosity, enjoying having your “finger on the pulse” of what is new in the space ensuring BIC vendor selection and utilization
- Ability to manage multiple projects simultaneously, set clear expectations and deadlines; experience with PM systems like Airtable, SmartSheet, Jira, Asana, etc.
- Excellent communication and presentation skills; this role will work across multiple brands and interact with many stakeholders at all levels of the company
Top Skills
Airtable
Analytics Tools
Asana
Cdp
Cms
CRM
JIRA
Smartsheet
Voc
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